Head of Marketing Analytics & Email Marketing

Bachelor’s Degree or equivalent experience in data, analytics, or other related field
7+ years of professional experience in marketing data and analytics
Proven track record of delivering growth in the B2B space as a data and analytics or marketing program manager
Strong analytical and problem-solving skills, with the ability to translate complex data into actionable insights and digestible reports
Experience with marketing analytics tools and platforms
Excellent communication and presentation skills
Deep understanding of and experience with multiple types of paid and unpaid channels
Candidates must be able to pass a fingerprint background check to qualify as a fingerprinted person under FINRA.

Build and lead the Flourish marketing data program and be the most senior quantitative member of the Marketing team
Own and manage data and reporting for paid and organic campaigns to meet ambitious growth goals
Deliver clear performance reporting to demonstrate how campaigns are contributing to growth and engagement and to strategize areas for improvement and optimization
Manage execution for the marketing email program, focusing on audience segmentation
Track and report on campaign and email program reports
Develop and implement marketing analytics strategies to measure campaign effectiveness, identify trends, and provide actionable insights
Lead the analysis of marketing data to evaluate ROI, optimize budget allocation, and improve marketing performance
Collaborate with cross-functional teams, including content and performance marketing, sales, and product development, to align analytics efforts with business objectives
Present data-driven insights and recommendations to senior management, influencing strategic decisions
Be accountable for the quantitative side of the Marketing team