Head of Marketing
| Company | Blinq |
|---|---|
| Location | San Francisco, CA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- 10+ years of marketing experience
- Strong track record in B2B and B2C SaaS
- Proven ability to scale marketing efforts globally in a fast-growing tech environment
- Deep expertise in growth marketing, AI-powered automation, and Martech stacks
- Strong analytical mindset with experience leveraging ML/data-driven decision-making for marketing optimisation
- Skilled at experimentation, A/B testing, and rapid iteration to drive marketing efficiency
- Leadership experience: you’ve built and led high-performing, data-driven marketing teams
- A builder’s mindset—comfortable operating in a dynamic, fast-moving environment where adaptability and execution matter.
Responsibilities
- Develop & execute a global marketing strategy that drives user acquisition, engagement, and retention across both B2C and B2B segments.
- Build and lead a high-performing team across growth, performance, lifecycle, and brand marketing.
- Leverage AI and Martech to enhance automation, personalisation, and predictive analytics for scalable growth.
- Experiment aggressively with data-driven growth initiatives, optimising paid, organic, and product-led acquisition strategies.
- Own and optimise the full funnel, collaborating with Product and Strategy teams to refine the user journey and increase conversion rates.
- Drive revenue growth through multi-channel marketing, including search, social, email, partnerships, and community-driven tactics.
- Work closely with Engineering & Data teams to develop ML-driven marketing solutions that enhance targeting, segmentation, and campaign effectiveness.
- Own marketing budgets & ROI, ensuring spend is optimised for sustainable growth.
Preferred Qualifications
-
No preferred qualifications provided.