Head of Marketing

Head of Marketing

Requirements

• 12+ years of relevant in-line commercial experience at an early-stage biotech and/or pharmaceutical company, preferably in both large and small companies, developing and executing launch strategies
• B.A./B.S. and MBA and/or advanced degree required
• Substantial experience in product strategic planning, including developing differentiated brand positioning and messaging, as well as deep in-line experience, both pre-launch and post-launch
• Working knowledge of current US payer environment and dynamics, including patient affordability programs
• Strong analytical skills, demonstrated by the ability to identify and interpret complex issues and provide appropriate recommendations to senior management and across functional areas, including key market planning insights based on epi data and market research
• Previous experience attracting, developing and retaining high caliber leaders and contributors that help build and shape the business to drive future success of the organization
• Strong developmental leader who leverages this skillset to create a high performing organization
• Ability to travel as required to meet business needs
• Must plan to be in-office 4 days per week

Responsibilities

• Lead the creation of the global brand plan and oversee the development and execution of the tactical plan in support of the overall brand strategy
• Oversee pre-launch positioning and key message planning as well as post-launch tactical planning and implementation for Vir’s inline products
• Maintain and modify our commercial launch readiness playbook; bring creative thinking in go-to-market approaches
• Build integrated global strategic plans and budgets that meet market, regulatory, commercial and enterprise needs. Work with functional counterparts to achieve those plans and budgets
• Be a key stakeholder in the refinement of forecasts, commercial budgets, and P&L for collaborations/products/programs
• Develop and execute US launch campaigns, and global where applicable, including the development of a differentiating strategy, unique branding, compelling positioning and key messaging that maintain or extend our global market position
• Shape, maintain and update the brand profile and develop key marketing deliverables, including value proposition, messaging, positioning, differential advantages, brand book and, in coordination with strategic partners to maximize revenue potential while ensuring strategic alignment and meeting patient needs
• Conduct strategic marketing activities including market and competitive research and product positioning in close collaboration with cross commercial disciplines and partners as appropriate. Identify actionable insights based on market research and ensure that the product/brand addresses areas of unmet need. Ensure KPIs are relevant and informative for brand and patient objectives
• Participate in portfolio prioritization and life cycle planning activities for relevant clinical-stage programs

Preferred Qualifications

• Any of the following experiences would be a plus: rare disease, building new markets/new therapeutic area commercialization and/or market development/activation experience