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Head of Growth Marketing
| Company | Credo |
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| Location | Denver, CO, USA |
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| Salary | $125000 – $160000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior, Expert or higher |
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Requirements
- 6+ years of B2B marketing experience, including 3+ years within health tech, digital health, or healthcare SaaS.
- Experience leading product-led sales and marketing growth to enterprise sales efforts.
- Proven success marketing to risk-bearing organizations, including MSOs, ACOs, and payers, especially within Medicare Advantage and Medicaid.
- Understanding of risk adjustment, medical chart retrieval, HCC coding, quality measures, utilization management, and related regulatory frameworks.
- Proven track record of owning and scaling pipeline through multi-channel, data-driven campaigns
- Strong grasp of B2B buyer personas in healthcare (clinical, operational, financial, executive)
- Skilled in A/B testing, CRO, and marketing operations tools (e.g., HubSpot, Salesforce, LinkedIn Ads, Segment)
- Excellent verbal and written communication skills with a bias toward clear, value-driven messaging.
- Comfortable operating in a resource-constrained startup environment: strategic when needed, hands-on when necessary.
Responsibilities
- Own the marketing funnel from lead generation to SQL, with a focus on accelerating pipeline creation and conversion among risk-bearing organizations.
- Develop audience-specific strategies to engage MSOs, ACOs, health plans, and provider groups operating in Medicare Advantage and Medicaid.
- Lead paid and organic campaigns, SEO, ABM, and email marketing to drive high-intent engagement across complex buying teams.
- Build a rigorous framework for testing messaging, channels, landing pages, and nurture flows to improve conversion and ROI.
- Create assets and strategies to support long-cycle, multi-stakeholder B2B sales — including case studies, ROI calculators, and executive-ready collateral.
- Partner with Revenue and Product to refine positioning, pricing, and launch strategies for new markets or solutions within risk-based care.
- Own marketing analytics and attribution across the funnel — measuring CAC, engagement by persona, channel effectiveness, and revenue impact.
- Work closely with Product, Sales, and Clinical Ops to align on messaging, market needs, and user insights.
- Support the VP of Marketing to recruit and lead a high-performance growth team, instilling a test-and-learn culture of accountability and creativity.
Preferred Qualifications
- Familiarity with payer-provider dynamics, AI/ML applications in healthcare, or revenue cycle optimization.
