Head of Growth Marketing
| Company | Hi Marley |
|---|---|
| Location | Boston, MA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Expert or higher |
Requirements
- 10+ years of Demand Generation and Account Based Marketing experience
- Experience implementing and managing HubSpot Marketing and Salesforce CRM
- Demonstrable experience building ABM strategies from the ground up
- Strong communicator with interpersonal, written and verbal communication skills
- Analytic mind with experience managing and developing insights from executive dashboards, operational reporting, and marketing revenue influence
Responsibilities
- Define and implement an Account-Based Marketing (ABM) strategy
- Align marketing initiatives with Target Account Lists
- Develop marketing programs to increase the new logo pipeline and customer expansion revenue
- Partner with Brand & Comms team to ensure content supports demand generation
- Establish the Marketing Operations function
- Deliver Generated and Influenced pipeline insights
- Plan and execute demand generation and networking events
- Develop and execute demand generation strategies for industry conferences and trade shows
Preferred Qualifications
-
No preferred qualifications provided.