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Head of Demand Generation

Head of Demand Generation

CompanyRutter
LocationNew York, NY, USA
Salary$180000 – $225000
TypeFull-Time
Degrees
Experience LevelSenior, Expert or higher

Requirements

  • 5–8+ years in B2B demand gen or growth — with Series A / early-stage experience
  • Proven track record owning pipeline and managing SDRs
  • Hands-on with outbound, paid acquisition, ABM, and field marketing
  • Clear communicator and operator — thrives in fast-paced, high-ownership environments
  • Skilled with Clay, Unify, Webflow, HubSpot, Outreach, and LinkedIn Ads
  • NYC-based and excited to be in person

Responsibilities

  • Own pipeline strategy across outbound, paid, ABM, content, and field
  • Manage SDRs and scale outbound using Clay, Unify, Outreach, and HubSpot
  • Launch multi-channel campaigns and co-marketing programs with partners
  • Lead field marketing — events, roundtables, and conferences
  • Own messaging and conversion on our website (Webflow + Amplitude)
  • Track, report, and optimize funnel performance and ROI

Preferred Qualifications

  • Bonus: Passion for fintech and building for technical buyers