Head of Content Strategy and Communications – Asset Management Marketing

Head of Content Strategy and Communications – Asset Management Marketing

Requirements

• Bachelor’s degree, preferably in finance, marketing, journalism or other writing-focused areas of study
• 15+ years of experience in content marketing and investment thought leadership writing for an investment manager
• 5+ years team management experience
• Exceptional interpersonal skills and ability to influence senior stakeholders in relation to content marketing strategy and best practices
• Strong technical understanding of financial markets, investment products and data sets and economic concepts
• Ability to translate concepts into visual infographics stories
• Deep experience with marketing equity, fixed income, multi-asset class, and alternative asset classes and across mutual funds, ETFs and Custom SMAs
• Ability to create commercially creative and compelling and concise content in various formats (samples will be requested)
• Excellent editorial judgment to ensure appropriate content and messaging for external audiences
• Intellectual curiosity and strong commercial mindset with the skill to transform technical concepts into simple, clear, concise content that sells
• Demonstrated ability to multi-task, effectively managing and navigating multiple projects, stakeholders and competing objectives
• Strong problem-solving skills and collaborative work style
• Ability to use data to increase usage/effectiveness of content and alter strategy as necessary
• Strong understanding of the US and International regulatory requirements/regulations
• Driven, self-motivated, high-performing mindset

Responsibilities

• Lead a team of Senior, mid-level and junior content writers in the execution of thought leadership aligned to business and campaign goals and the execution of strategic internal communications
• Develop the annual content strategy in support of business and marketing goals
• Craft thought leadership in various long and short forms, including articles, videos, infographics, market insights, research papers, e-books and research papers, and more
• Lead development of content needed to drive lead generation and engagement tactics within marketing campaigns built to drive the firm’s strategic goals
• Execute timely, concise and actionable content on deadline and within budget
• Generate compelling ideas for content that aligns to marketing and business goals and highlights the value and differentiators of our investment solutions
• Develop strong relationships with our investment experts, product managers, sales leaders and compliance team to aid smooth execution
• Ensure all content aligns with our brand voice and messaging guidelines, ensuring provocative, attention-grabbing narratives that cut through and create memorable, lasting awareness
• Tailor content for our institutional, wealth and intermediary client segments, with a deep understanding of the sophistication level and nuances of each audience
• Develop firm-wide internal strategic communications engaging with executive leadership and bringing a strong strategic mindset relative to team member perceptions and potential press impacts in relation to messaging strategy and using the highest level of discretion
• Manage multiple projects simultaneously for timely, high-quality output
• Innovate and communicate content plans and results to stakeholders
• Partner with the Head of Integrated Campaign Strategy to provide insightful, data-informed recommendations to maximize impact of content across promotional channels
• Keep abreast of developments in financial markets to ensure that content is relevant for our audiences

Preferred Qualifications

No preferred qualifications provided.