Head of Campaign Marketing

Head of Campaign Marketing

Requirements

• Minimum 5 years of hands-on B2B marketing experience, ideally in roles where qualified pipeline was the primary performance metric.
• Demonstrated expertise in scaling one or two key channels (rather than spreading thin across many).
• Strong domain knowledge with the ability to assess idea relevance from a customer and product fit standpoint. Experience in cybersecurity or related sectors is preferred.
• Strategic thinker and collaborative operator — comfortable leading on vision while executing with attention to details.
• Able to evaluate the tradeoffs between scalable vs highly targeted campaign themes.
• Familiarity with using AI tools for research, writing, or campaign optimization is a plus.

Responsibilities

• Define clear monthly and weekly campaign goals (e.g. leads, demos, pipeline) aligned with company sales targets, and develop actionable campaign plans to achieve them.
• Own the outbound demo target end-to-end, allocating resources strategically across email marketing, webinars, content downloads, and other lead-generation activities.
• Lead campaign planning with clear ICPs and segmentation, working cross-functionally with Product Marketing, Sales, Performance Marketing, and Product to align messaging and execution. Partner with SDRs, AEs and Customer Success to drive follow-up and optimize based on user insights.
• Execute full-funnel, integrated campaigns from concept to launch, with a focus on measurable outcomes.
• Build Obsidian’s lifecycle marketing playbook, with email as the core channel. Track what works, why it works, and how to scale it.
• Stay current on industry trends and ICP behaviors to develop campaign themes that balance scale with deep engagement.
• Manage campaign budgets, and track/report on performance across all owned channels.

Preferred Qualifications

• Familiarity with using AI tools for research, writing, or campaign optimization is a plus.