Growth Media Consultant - Paid Search

Growth Media Consultant – Paid Search

Bachelor’s Degree or equivalent experience
3 or more years of related experience
Google Ads Certification
Microsoft Ads Certification
Experience working in paid search platforms such as Google and Bing Ads
Experience with bidding platforms such as Google Search Ads 360, Kenshoo, Marin
Experience with digital analytics tools such as Adobe Analytics, Google Analytics
Experience with competitive insight tools such as Adthena and SEMRush
Budget Management – Forecasting, Financial Reporting & Analysis
Proficiency in keyword research, ad copywriting, and campaign optimization techniques
Ability to think strategically and execute at a tactical level equally well
Ability to influence decision-making in a highly matrix environment
Ability to be proactive in opportunities to drive performance
Advanced communication skills including proficiency in developing and delivering presentations

Assist in managing all elements of paid search campaigns including keyword research, ad copy development, and campaign creation
Develop daily and weekly reporting to inform overall performance
Identify opportunities for testing within advertising platforms
Conduct in-depth keyword research to identify high-potential search terms
Create compelling ad copy and identify opportunities for A/B copy testing
Perform account health maintenance tasks such as weekly search query reports
Benchmark campaign results against historical as well as competitive results and always stay ahead of industry and competitive trends
Drive strong financial performance of budget management focusing in on growth opportunities new business sales and customer lifetime value
Drive constant data-driven optimization of campaigns and incorporate learnings to improve performance
Ensure campaign tracking/tagging is implemented to capture all necessary data points
Ability to work within a group dynamic and provide support on QA efforts as needed