Growth Marketing Specialist

Growth Marketing Specialist

Requirements

• 3-5+ years of experience driving and executing initiatives in Sales Enablement, Lead Lifecycle Management, or a related role in a SaaS environment.
• 2+ years of experience in ABM (Account-Based Marketing) practices.
• 2+ years of experience with HubSpot.
• 2+ years of conversion rate optimization experience.
• Strong understanding of B2B SaaS sales processes, lead generation strategies, and sales funnel optimization.
• Experience working with CRM systems (ex. Salesforce, HubSpot, etc.) and sales enablement tools (Outreach, Salesloft, Gong, Highspot, etc.).
• Excellent communication skills with the ability to create compelling value-driven sales materials.
• Data-driven mindset with experience analyzing sales performance metrics to inform strategy.
• Ability to work cross-functionally with Marketing, Sales, and Operations teams to drive revenue growth.
• Strong project management skills and the ability to execute multiple initiatives simultaneously.

Responsibilities

• Identify and champion key client segments, then iterate, test and optimize your marketing strategies and messaging to drive higher adoption through the customer journey for those segments.
• Develop and execute a strategy to improve lead conversion rates through the funnel.
• Utilize ABM (Account-Based Marketing) strategies to target high-value Sales accounts through messaging and nurture campaigns.
• Align sales initiatives with lead generation strategies to ensure smooth handoffs from Lead Gen to Sales.
• Work with channel owners to define the strategy of deliverables per channel including FareHarbor.com, the FareHarbor blog, webinars, social, and email.
• Work with regional Sales Enablement teams to proactively define opportunities for collateral to help bring leads into the funnel.
• Create and maintain a library of collateral, value props, email templates, case studies, white papers, and competitive analysis for use in marketing nurture communications.
• Manage and optimize sales enablement tools (e.g. CRM and marketing automation (HubSpot), content management platforms).
• Work within CRM to identify segmented target lists.
• Utilize methods such as email nurture, print materials, targeted content, direct mail, and website landing pages to effective target desired audiences.
• Develop and track key performance metrics to assess the effectiveness of enablement initiatives.
• Work with Operations and Business Intelligence to ensure accurate tracking, reporting, and insights.
• Act as a bridge between Lead Generation and Sales, ensuring that the right content serves the right stage of the buyer’s journey.
• Partner with Sales to refine lead qualification criteria and improve MQL-to-SQL conversion rates.
• Gather feedback from Sales teams to continuously iterate on enablement programs.

Preferred Qualifications

• Experience working in high-growth SaaS companies with a strong emphasis on lead generation and sales pipeline acceleration.
• History of growth hacking
• GTM experience
• Agency experience
• Sufficient knowledge of buyer journey and decision-making processes to craft effective sales messaging.
• Experience with Product Marketing to develop compelling value propositions that push leads through the funnel.