Growth Marketing Managing Consultant – Commercial and Small Business Cards – Advisors

Growth Marketing Managing Consultant – Commercial and Small Business Cards – Advisors

Requirements

• Subject matter expertise in Small Business & B2B/Commercial Banking segment
• 8+ years experience on the client or agency side executing marketing campaigns and managing complex marketing projects, or within a top tier consulting firm focused on Small Business & Commercial/B2B, or at a leading Financial Institutions’ Small Business and Commercial portfolio
• Experience working within an agile, growth hacking approach with strong knowledge of digital marketing channels, training, and sales resource development
• Ability to balance strategic thinking with detailed tactical execution skills to drive overall client impact and ability to make quick decisions in challenging, ambiguous situations
• Market savvy, understands emerging trends and able to identify market opportunities
• Experience in a matrix organization structure, managing and building relationships with internal and external stakeholders effectively
• Meticulous with excellent coordination and project management skills to manage multiple projects and work streams effectively
• Experience working in a fast paced, dynamic environment with a flexibility to multitask and handle multiple requests with varying degrees of priority simultaneously
• Strong capability in data analysis, translating raw data into actionable insights
• Excellent communication and presentation skills, capable of articulate storytelling and translating complex insights into compelling narratives that resonate with clients
• Advanced Word, Excel, and PowerPoint skills
• Understanding of T&E/Corporate Cards, Supplier Enablement, and B2B Sales Enablement

Responsibilities

• Lead development and execution of Small Business and Commercial/B2B growth marketing strategies and campaigns for traditional and/or emerging financial institutions
• Work with internal and external clients to grow and scale Mastercard’s and clients’ revenue through data and results-driven marketing strategies and solutions
• Implement Small Business and Commercial/B2B marketing solutions including data-driven digital campaigns, marketing automation, card lifecycle management initiatives designed to address a wide range of business needs and customer challenges such as acquisition, launch, activation, usage, cross and up selling, retention, and loyalty
• Lead diverse client engagements, focusing on Small Business and Commercial banking
• Identify customer opportunities, craft strategic marketing plans, gain customer agreement, work with agencies and third parties to create and execute campaigns, and measure results with the goal of continuously optimizing and improving campaigns
• Manage and collaborate with other assigned resources on engagements to drive program results, including engaging internal stakeholders from business development and client account management
• End-to-end project management including project planning, documentation, scheduling, finances, implementation and measurement
• Manage agencies, internal and external stakeholders
• Serve as a trusted client business advisor and own senior client relationships
• Ensure flawless delivery of Marketing Services projects while maintaining the highest standards of quality in our customer relationships
• Identify, track, and mitigate risks and issues identified throughout the delivery of initiatives
• Ensure completion of projects in an efficient and cost-effective manner in line with deadlines and required structures
• Contribute to evolving our products supporting the Global and Regional product strategy
• Build relationships with Clients and key internal stakeholders as a subject matter expert and trusted engagement leader

Preferred Qualifications

• Ability to identify new business development opportunities and experience drafting proposals and scoping new opportunities
• Experience designing and delivering large scale campaigns acquiring new customers and increasing the engagement of existing customers
• MBA or master’s degree with specialization in marketing