Growth Marketing Manager – Mirakl Connect
| Company | Mirakl |
|---|---|
| Location | Boston, MA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- 5+ years of experience in marketing, with a strong track record in demand generation and customer acquisition, ideally targeting SMB audiences.
- Hands-on experience with paid acquisition (Google Ads, Facebook, LinkedIn, etc.) and organic channels (SEO, content marketing).
- Strong analytical skills, with proficiency in campaign measurement and reporting tools.
- Excellent communication, project management, and cross-functional collaboration skills.
- Ability to thrive in a fast-paced, high-growth environment and balance strategic thinking with hands-on execution.
Responsibilities
- Design, launch, and optimize multi-channel marketing campaigns (paid media, SEO/SEM, email, social, partnerships, events) to generate high-quality leads and drive customer acquisition.
- Develop integrated marketing plans that align with business goals and customer needs, combining digital and offline tactics.
- Collaborate closely with Product, Sales, and Content teams to ensure consistent messaging and seamless lead handoff.
- Oversee A/B testing, audience segmentation, and campaign personalization to maximize engagement and conversion.
- Track, analyze, and report on campaign performance using tools like Google Analytics, HubSpot, and Salesforce.
- Leverage data-driven insights to refine strategies, improve ROI, and achieve lead and pipeline targets.
- Work with creative and product marketing teams to develop compelling assets, offers, and messaging tailored for the SMB audience.
- Ensure effective campaign rollout and performance, adapting tactics as needed for local markets.
Preferred Qualifications
- Experience with field marketing or account-based marketing (ABM) is a strong plus.