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Growth Marketing Manager – Lifecycle
| Company | Lyft |
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| Location | Toronto, ON, Canada |
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| Salary | $96000 – $120000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Mid Level, Senior |
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Requirements
- 4+ years in growth marketing. You’ve launched, scaled and analyzed owned channel lifecycle marketing campaigns
- SQL and analytical experience is a must – We will be testing for this
- Previous experimentation experience and mindset, with a proven track record of executing A/B tests, optimizing campaigns and translating data into insights
- Experience using monetary incentives to drive business impact and influence behavior
- Experience working with CRM and marketing automation technologies
- Creative and empathetic thinker; you always think customer first
- You thrive in fast-paced environments and can adapt quickly to shifting priorities
Responsibilities
- Develop lifecycle marketing, always-on campaigns across email, push notification, SMS and in-app channels to increase frequency, reduce churn and improve retention
- Create and own an experimentation roadmap to execute a rigorous testing agenda, validate hypotheses and scale effective messaging interventions
- Define experiment setup (targeting, timing, channel strategy, duration, primary metrics)
- Write creative briefs and work with creative teams to design campaign assets
- Engage cross-functionally with Product, Engineering, Legal, Data Science and Creative to meet ambitious growth targets and to increase campaign performance through better tooling, automation and personalization
- Measure and report on the impact of projects, and collaborate to scale efficient levers
Preferred Qualifications
No preferred qualifications provided.
