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Growth Marketing Manager – Ecommerce
| Company | Face Reality Skincare |
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| Location | Danville, CA, USA |
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| Salary | $100000 – $115000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Senior |
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Requirements
- 5+ years of hands-on eCommerce and digital marketing experience
- Proven track record of taking ownership and driving meaningful results
- Well-versed in tools & platforms such as Google Analytics, Shopify, and Excel
- SEO and blog experience
- Strong written and verbal communication skills
- Excellent project management and organizational skills
- Ability to prioritize and perform under pressure
- Bachelor’s degree in relevant field preferred
Responsibilities
- Partner closely with Product Management on the user experience for our websites for professional and consumer audiences; conduct market research to identify customer needs and oversee and optimize customer journey from awareness to conversion; lead initiatives including but not limited to product page optimization, checkout flow improvements, BNPL, upsell/cross-sell, and affiliate programs.
- Monitor performance metrics (such as CAC, ROAS, LTV, and CR), and continuously build and test hypotheses to identify new growth opportunities; Collaborate with Product Management team to optimize reporting frameworks, tracking capabilities, and enhance overall data-driven strategy. Build comprehensive reports and dashboards and communicate key insights to leadership and cross-functional teams, influencing decision-making and prioritization.
- Strategize programs and tactics to generate demand and email capture across all audiences, including but not limited to targeted landing pages, pop-ups, gated educational materials, and customer segmentation.
- Oversee SEO strategies to increase organic search rankings and traffic for targeted keywords. Drive content creation that educates, engages, and converts potential customers.
- Partner with product management, creative, marketing, sales, and other internal teams and vendors to align efforts with business goals and resonate with target audiences.
- Monitor advancements (new platforms, trends, content strategies, etc.) in the digital marketing space and make recommendations for Face Reality.
Preferred Qualifications
- Bachelor’s degree in relevant field preferred
