Growth Marketing Manager – B2B
| Company | Franki |
|---|---|
| Location | San Francisco, CA, USA, Los Angeles, CA, USA, San Diego, CA, USA |
| Salary | $100000 – $120000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Mid Level |
Requirements
- 3+ years of B2B marketing experience, ideally in a growth-stage or high-velocity environment.
- Strong lead generation and funnel optimization experience, with a clear track record of campaign success.
- Excellent writing and editing skills—you know how to connect with your audience and drive action.
- Deep analytical capabilities—comfortable owning pipeline metrics, making data-informed decisions, and presenting results.
- Hands-on experience with tools like Salesforce, Google Ads, Meta Business Manager, and marketing automation platforms.
- A strategic thinker and a self-starter who thrives in fast-paced, entrepreneurial environments.
Responsibilities
- Launch and manage campaigns across Google, Meta, email, and other high-performing channels to drive qualified leads to the sales team.
- Own the performance of the full marketing funnel—tracking results, running tests, and optimizing conversion at every stage.
- Develop briefs, conduct customer research, and create high-converting content including landing pages, video scripts, emails, and case studies.
- Collaborate with freelancers, agencies, and internal stakeholders to bring campaigns to life—on time and on brand.
- Work closely with Sales, Product, and Brand to ensure marketing supports business priorities and delivers measurable impact.
Preferred Qualifications
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No preferred qualifications provided.