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Growth Marketing Manager – Acquisition
| Company | Strava |
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| Location | San Francisco, CA, USA |
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| Salary | $120000 – $135000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Mid Level, Senior |
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Requirements
- 5–7 years of experience in user acquisition, ideally in mobile apps, with expertise in both paid and organic (ASO) strategies.
- Proven track record of launching, managing, and optimizing campaigns that drive key metrics like CPA, RoAS, and LTV.
- Skilled in data analysis, using MMPs, analytics dashboards, and A/B testing to track performance and generate insights.
- Experience managing agencies, ensuring alignment, accountability, and strong campaign execution.
Responsibilities
- Lead strategy, hands-on execution, and data-driven optimization of paid and organic (ASO) channels, owning the full user acquisition lifecycle.
- Drive Strava’s top-line growth by leveraging innovative strategies, real-time adjustments, and continuous A/B testing to maximize new user acquisition and campaign effectiveness.
- Own impactful projects and collaborate with various cross-functional teams (regional, partnership, and brand etc.) to explore new and innovative ways to leverage paid channels for Strava’s growth.
- Collaborate with and manage external agencies, ensuring effective campaign execution and high-quality creative.
Preferred Qualifications
- Experience working in a subscription-based business is a plus!
- Supported various marketing channels beyond paid and ASO, such as DOOH or affiliate marketing (a plus!).
