Growth Marketing Manager
| Company | Middesk |
|---|---|
| Location | San Francisco, CA, USA, New York, NY, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Mid Level, Senior |
Requirements
- 4+ years of experience in growth, demand generation, or performance marketing, preferably in B2B SaaS or fintech.
- Deep expertise in paid media (Google, LinkedIn, programmatic display, retargeting), SEO, and conversion rate optimization (CRO).
- Strong analytical skills and experience with Google Analytics, Looker, Tableau, or similar BI tools.
- Hands-on experience with A/B testing, marketing automation platforms (HubSpot, Marketo), and lead nurturing strategies.
- Understanding of ABM (Account-Based Marketing) strategies and how to align with sales to increase conversions and drive revenue.
- Ability to move fast, test often, and iterate based on data insights.
- Strong communication and project management skills, with a track record of working cross-functionally.
Responsibilities
- Own and optimize performance marketing channels (Google Ads, LinkedIn, display, chat) to drive high-quality leads and conversions.
- Develop and implement SEO strategies to increase organic visibility and inbound traffic.
- Execute A/B tests and conversion rate optimization (CRO) strategies to improve the efficiency of the marketing funnel.
- Scale account-based marketing (ABM) efforts, working closely with sales to target and convert high-value accounts.
- Build and manage marketing automation workflows in Hubspot to nurture leads and improve conversion rates throughout the sales funnel.
- Develop and measure multi-channel demand generation campaigns, including paid media, content marketing, and email marketing.
- Collaborate with the Product Marketing and Content team to develop engaging content and messaging that resonates with our target audience.
- Analyze marketing performance data and key growth metrics, providing insights and recommendations to optimize campaigns.
- Experiment with new growth channels and creative marketing ideas, testing and iterating to identify scalable opportunities.
- Work closely with Revenue Operations to enhance marketing attribution, pipeline velocity, and reporting to measure success of programs.
Preferred Qualifications
- Bonus: Experience in fintech, compliance, or business identity verification industries.