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Growth Marketing Manager

Growth Marketing Manager

CompanyXsolla
LocationLos Angeles, CA, USA
Salary$80000 – $100000
TypeFull-Time
DegreesBachelor’s
Experience LevelMid Level

Requirements

  • BA/BS (or equivalent training) in Marketing, Economics, Computer Science, or a related field.
  • 2-4 years of experience in performance advertising/marketing, preferably in digital marketing.
  • Experience in quantitative analysis and reporting, ideally within the gaming industry.
  • Strong organizational skills, keen attention to detail, and the ability to manage multiple tasks effectively.
  • Excellent interpersonal and communication skills.

Responsibilities

  • Manage and optimize performance marketing campaigns for Xsolla Consumer Marketing Department.
  • Profitably oversee significant monthly budgets across key marketing channels such as Google AdWords, Facebook, ironSource, Vungle, Unity, and others.
  • Serve as the primary point of contact for advertising partners, troubleshooting campaign issues as they arise.
  • Support the manager in reporting, campaign optimization, and UA strategy, providing data and insights for budget planning.
  • Identify, evaluate, and test new traffic sources from initiation to execution.
  • Monitor ad monetization dashboards and reporting, taking action as necessary.
  • Collaborate with the Marketing Director to analyze user data and generate forward-looking insights about user cohorts.
  • Forecast expected revenue from different user groups.
  • Set goals for junior team members and validate reporting accuracy.
  • Conduct data analysis using Excel or SQL.
  • Manage insertion orders and legal documentation with partners.
  • Take full responsibility for the campaigns in progress.

Preferred Qualifications

  • 1+ years of marketing experience in gaming or the app space.
  • Familiarity with game data and analytics platforms.