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Growth Marketing Manager
Company | Xsolla |
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Location | Los Angeles, CA, USA |
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Salary | $80000 – $100000 |
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Type | Full-Time |
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Degrees | Bachelor’s |
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Experience Level | Mid Level |
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Requirements
- BA/BS (or equivalent training) in Marketing, Economics, Computer Science, or a related field.
- 2-4 years of experience in performance advertising/marketing, preferably in digital marketing.
- Experience in quantitative analysis and reporting, ideally within the gaming industry.
- Strong organizational skills, keen attention to detail, and the ability to manage multiple tasks effectively.
- Excellent interpersonal and communication skills.
Responsibilities
- Manage and optimize performance marketing campaigns for Xsolla Consumer Marketing Department.
- Profitably oversee significant monthly budgets across key marketing channels such as Google AdWords, Facebook, ironSource, Vungle, Unity, and others.
- Serve as the primary point of contact for advertising partners, troubleshooting campaign issues as they arise.
- Support the manager in reporting, campaign optimization, and UA strategy, providing data and insights for budget planning.
- Identify, evaluate, and test new traffic sources from initiation to execution.
- Monitor ad monetization dashboards and reporting, taking action as necessary.
- Collaborate with the Marketing Director to analyze user data and generate forward-looking insights about user cohorts.
- Forecast expected revenue from different user groups.
- Set goals for junior team members and validate reporting accuracy.
- Conduct data analysis using Excel or SQL.
- Manage insertion orders and legal documentation with partners.
- Take full responsibility for the campaigns in progress.
Preferred Qualifications
- 1+ years of marketing experience in gaming or the app space.
- Familiarity with game data and analytics platforms.