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Growth Marketing Manager
| Company | Mintlify |
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| Location | San Francisco, CA, USA |
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| Salary | $130000 – $160000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Mid Level, Senior |
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Requirements
- 3+ years of experience in B2B growth or demand gen roles, with strong exposure to paid channels
- Fluency with paid platforms (Google Ads, LinkedIn), plus comfort with tools like Salesforce, Looker Studio, or HubSpot
- A test-and-learn mindset—you move quickly, but always with a clear hypothesis and a way to measure impact
- Deep understanding of performance levers like CAC, ROAS, and pipeline contribution, and how to evaluate channels through that lens
- Experience in early-stage, PLG environments
Responsibilities
- Own strategy and hands-on execution for paid acquisition across Google, LinkedIn, Reddit, etc
- Design and run experiments to identify the best channels, messages, and formats to attract our ideal customer profiles
- Drive pipeline growth through creative campaigns, including but not limited to paid ads
- Define and monitor key metrics (e.g. CAC, ROAS, lead quality, pipeline contribution), and adjust strategy based on performance
- Collaborate with design and content to repurpose creative assets and test performance-focused variations
- Scope lightweight attribution and reporting needs
Preferred Qualifications
- Experience exploring new growth surfaces (e.g. co-marketing, outbound content, ecosystem partnerships, niche communities)
- Has marketed to developers or technical audiences
