Growth Marketing Manager

5+ years of experience in marketing promotions and/or loyalty/retention in the B2C space, or in a similar role (Budgeting, Finance, Business Analysis, etc.)
2+ years of experience managing or mentoring people
Strong understanding of promotional impacts on financial performance & customer behavior
Analytical with a consulting mindset and comfortable making decisions using qualitative and quantitative data
Proven effective at project management and have strong organizational skills
Excellent written and verbal communicator and display strong attention to detail
Strong understanding of promotional, customer & CRM dynamics
Highly proficient in Excel
Experience with Tableau or a similar data platform
Understand querying and logic (SQL and/or KNIME knowledge a plus)

Partner with the broader marketing team to develop and manage a roadmap & playbook for sports, casino, and cross-sell promotions
Analyze past performance to develop new proposals for promotions across all customer value segments
Lead innovation on promotional mechanics and strategies at the all-customer and targeted level
Manage forecasting and management of a multi-million-dollar promotional budget
Report on ROI for both all-customer and targeted offers. Work closely with the analytics team to understand promotional impact on customer value
Responsible for all aspects of end-to-end promotional development & execution
Liaise with the Customer Support & Trading team around CRM specific and wider marketing campaigns; ensuring the support team is informed about all live and upcoming offers
Lead customer marketing innovation by driving improvements in UX associated with promotions

Bachelor’s Degree or equivalent industry experience preferred
Interest in sports and gaming preferred
Knowledge of sports and/or experience working within a heavily regulated industry is a plus