Growth Marketing Hacker: Tradfi – Stocks/Equities
| Company | Crypto.com |
|---|---|
| Location | Los Angeles, CA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Mid Level, Senior |
Requirements
- 3-to-5 years of experience in product marketing: ideally stocks/equities background
- Proven success launching and scaling B2C products or platforms and growing adoption and revenue sustainably.
- Excellent communication and copywriting skills: you can simplify complex ideas and tell stories that convert.
- Highly collaborative, with experience working cross-functionally in fast-paced environments. Bias to action.
- Analytical mindset with proficiency in marketing analytics and user research.
- Experience in regulated industries or financial services is a plus.
Responsibilities
- Partner up with product and strategy teams to own the roadmap for stocks and equities trading within the Crypto.com ecosystem.
- Craft messaging that differentiates our offering across accessibility, fees, user experience, and cross-asset trading. Own positioning and briefs.
- Define user personas (e.g. crypto-first investors, fintech users, traditional retail traders) and build tailored journeys to drive UA at target CAC.
- Work closely with product managers and growth to align product direction with market insights and user behavior.
- Lead growth GTM for new features (e.g. fractional shares, commission-free trading, securities lending etc.)
- Conceptualise integrated campaigns across email, in-app, paid media, content, and influencer channels to drive adoption, cross-sell and engagement. UA teams to execute.
- Collaborate with regional marketing, compliance, and comms teams to ensure local relevance and impact.
- Deliver high-conversion landing pages, onboarding flows, and campaign assets to improve CAC and trading volume.
- Conduct user interviews, surveys, and behavioral analysis to inform positioning and roadmap
- Track and analyze competitors and emerging fintech trends to stay competitive.
- Feed insights directly into product, growth, and creative strategy.
- Build lifecycle and retention campaigns to drive trading activity, repeat engagement, and product education.
- Coordinate cross-functionally with product, CRM, UA, design, partnerships, media and comms teams to ensure seamless, impactful launches and on-going adoption across sports and crypto ecosystems.
- Conceptualise and create compliant reward systems, and streaks tied to market events and trading behavior.
- Work with product and growth to continuously optimize the onboarding, funding, and trade execution experience.
- Work with the Head of Growth and Product to define KPIs across funnel metrics, retention, and campaign impact.
- Use tools like GA4, Tableau, Mixpanel to analyze campaign performance and drive rapid iteration.
- Share insights regularly with product, data, and leadership teams to guide growth priorities.
Preferred Qualifications
- Bonus: Crypto native or familiarity with community-led growth.