Growth Marketing Analyst

Bachelor’s degree in Marketing, Business Analytics, or a related field.
5+ years of experience in marketing analytics, with expertise in paid media and CRM analytics
3+ years of advanced SQL required (Python and/or R a plus)
Experience working with first-party customer data within Snowflake for marketing activation and behavioral insights
Established knowledge of media metrics and media calculations
Experience working in CRM platforms (e.g. Salesforce Marketing Cloud and Adobe)
Experience conducting and running Conversion and Brand lift studies within walled gardens (e.g. Google, Meta, etc)
Experience with clean room environments (e.g. Meta Advanced Analytics and Google Ads Data Hub, etc)
Familiarity with generative AI and prompt engineering
Clear communication and presentation skills, with the ability to translate complex data into strategic insights.
Track record of data project management, thought leadership, and self-direction
Ability to work independently and in a team environment, managing multiple priorities.
Passionate about gaming and video game culture.

Implement testing frameworks and measurement strategies to evaluate campaign performance and effectiveness across owned and paid marketing channels.
Apply incrementality testing methods appropriate to the objective to measure the true impact of marketing campaigns on business/brand outcomes at scale that enables effective optimizations.
Conduct behavioral analyses to uncover trends, patterns, and insights about customer performance based on critical metrics.
Have a clear understanding of CRM platforms and strategies that inform marketing effectiveness.
Use clean rooms such as Meta’s Advanced Analytics and Google’s Ads Data Hub (ADH) to analyze and optimize paid media campaigns.
Find opportunities for campaign optimization and provide recommendations to enhance marketing effectiveness.
Leverage the latest advancements in generative AI and effective prompt engineering to drive improvements in our data engineering, reporting, and planning capabilities.
Extract actionable insights from complex data sets and translate them into compelling narratives that inform program decisions.
Collaborate with cross-functional teams to integrate data from various sources, ensuring comprehensive analysis and reporting.
Partner with key business, analytics, and technical teams to build on their foundational expertise to fit the needs of growth marketing programs.
Present findings and recommendations to business partners in a clear and concise manner.