Growth Marketer
| Company | Modern Treasury |
|---|---|
| Location | San Francisco, CA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Junior, Mid Level |
Requirements
- 2+ years of Growth Marketing experience in a start-up environment
- Proficiency in LinkedIn Ads and Google Ads (Meta is a plus)
- Experience with marketing automation platforms and CRM systems
- Familiarity with basic SEO principles and a desire to learn more
- Excellent copywriting abilities
- A mix of creative and analytical energy
- Comfortability working across multiple concurrent workstreams
Responsibilities
- Help build the experimentation muscle by developing and executing on a quarterly roadmap of channel and message tests.
- Monitor campaign performance, optimize for key metrics, and implement budget adjustments
- Track top-performing messages and creative, consistently communicating insights to the broader team
- Collaborate with design team to develop compelling ad creative that resonates with our technical audience
- Analyze competitor digital strategies and identify opportunities for differentiation
- Learn our content management system (Sanity, Vercel) to build and ship landing pages and SEO tools designed to increase organic traffic.
- Work with internal and third-party writers to create and deploy new content and optimize old content.
- Conduct keyword research to identify new content opportunities that align with our product offerings
- Support the implementation of structured data and other technical SEO elements
- Orchestrate multi-channel marketing journeys to drive key engagement metrics and pipeline.
- Support the development of a cohesive cross-channel messaging strategy
- Analyze engagement metrics and optimize campaigns based on performance data
- Set up and manage audience segmentation in our marketing automation platform
Preferred Qualifications
-
No preferred qualifications provided.