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Growth Architect
| Company | Instawork |
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| Location | San Francisco, CA, USA |
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| Salary | $125000 – $160000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Mid Level, Senior |
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Requirements
- 3+ years of experience, including work in marketing at a high-growth B2B tech company
- Strong understanding of digital marketing channels, including SEO, paid acquisition (e.g. LinkedIn, Meta, Google ads), and social media marketing.
- Experience with lifecycle marketing and CRM platforms such as Hubspot and Salesforce to optimize acquisition and engagement strategies.
- Partner with analytics and Ops teams to ensure that the campaigns are run with measurability in mind. Own reporting and insights across GTM performance, attribution, and ROI of campaigns.
- Systems oriented. Understand how sales, operations, product and GTM systems work together.
Responsibilities
- Demand generation: Develop and execute a comprehensive demand generation strategy encompassing paid acquisition, SEO, lifecycle marketing to drive measurable growth
- Pipeline Automation: Build automation using next-gen GTM tools like Clay,Apollo, Smartlead, Warmly, etc… to build, enrich and score a pipeline of our target ICPs.
- Experiment to find the best possible way to turn ICP pipeline into recurring revenue. Collaborate closely with Sales, product and design teams to ensure seamless user self-serve or sales managed experience.
Preferred Qualifications
No preferred qualifications provided.
