Group Product Manager

Group Product Manager

Requirements

• Bachelor’s degree in marketing, engineering, or related discipline
• Minimum of 6 years of product marketing experience in the medical device industry
• Proven ability to lead and/or mentor product marketing colleagues
• Advise and direct marketing responsibility for a complex product portfolio
• Track record of successfully leading product commercialization from new idea to market release
• Experience getting first-hand customer information and using it for improvements (e.g. KOLs, market research, VOC)
• Performed quantitative analysis to guide global/regional performance and decision making
• Effectively worked with both direct and indirect sales force to achieve results
• Managed the execution of brand positioning strategies that resulted in incremental demand for product
• Flawless execution of communication and promotional campaigns (e.g. labs, tradeshows, customer education)
• Expert knowledge of contemporary practices in Product Marketing
• Excellent financial and statistical analytical skills
• Strong written, verbal and presentation skills across all levels inside and outside of the organization
• Motivate and inspire cross functional teams
• Strong influencing and negotiating skills
• Project management
• Ability to travel 30% of time

Responsibilities

• Leads and develops a highly motivated product marketing group to achieve business goals
• Identifies market problems, quantifies opportunities, and creates product and service strategies that achieve company revenue and profitability objectives
• Translates market problems into market requirements to be used as a roadmap during the product development process
• Ensures products meet market needs via management of rigorous pre-clinical and clinical validation activities
• Manages upstream marketing activities for group such as ongoing assessment of new ideas, market research, marketing plan/buying process, product positioning and segmentation, pricing strategy, and financial valuations
• Manages the development and successful execution of the tactical marketing plan for existing and new commercial products/programs for the product group including pricing, promotional strategy, advertising, KOL relationships and interactions, trade show exhibitions, and other marketing related activities such as use of the web and sales training
• Drives development of global annual marketing plans for products to achieve revenue targets
• Defines sales training and medical education requirements for the successful sale and adoption of products
• Facilitates ongoing customer feedback mechanisms and use the information to make continuous improvements (e.g. regional input, global customer advisory groups)
• Provides on-boarding and mentorship to junior team members, shares best practices, and helps to ensure effective integration into organizational culture in collaboration with the Director of Marketing
• Presents effective marketing strategies and/or new initiatives and assists senior product marketing team leadership in implementing strategic initiatives and will be called upon to represent them in their absence
• Effectively manages a product marketing team by providing a positive, inclusive work environment and evaluates performance, effectiveness, collaboration, and growth opportunities compared to set goals and objectives

Preferred Qualifications

• MBA preferred
• Spine experience
• Medical device sales experience
• Experience working with a best-in-class repeatable marketing methodology