Group Media Director – Biddable Investment

Group Media Director – Biddable Investment

Requirements

• 12+ years of experience in performance marketing, with a proven track record leading paid search, paid social and programmatic strategies at a senior level.
• Experience managing teams of 10+ across different levels of experience.
• Expertise in developing channel strategies tied directly to business outcomes and full-funnel marketing.
• Strong understanding of how paid search, social, and programmatic fit into the broader media mix and customer journey.
• Exceptional client-facing skills, with the ability to confidently present strategies, results, and recommendations to C-level stakeholders.
• Proven ability to develop frameworks, processes, and best practices that scale across clients and teams.
• Deep knowledge of key platforms (e.g., Google Ads, Meta, TikTok, Trade Desk etc.) and emerging technologies in search, social and programmatic.
• Strong analytical mindset, with experience using data to inform strategy and optimization.
• Excellent leadership, communication, and collaboration skills.
• Ability to thrive in a fast-paced, results-oriented environment.

Responsibilities

• Define and continuously evolve the strategic vision for paid search, paid social, and programmatic, ensuring alignment with broader business and marketing objectives.
• Develop and clearly articulate the agency’s point of view on the role of search, social, and programmatic within the holistic media ecosystem and client marketing strategies.
• Own thought leadership efforts, representing the agency’s expertise in these channels through client engagements, industry events, and published insights.
• Stay abreast of policy changes and effectively communicate a clear and concise POV to our clients.
• Ensure paid search, social, and programmatic strategies are directly tied to client business goals, driving measurable outcomes across performance and brand KPIs.
• Collaborate with senior leadership across media, strategy, analytics, and creative to ensure paid channels are fully integrated into cross-channel plans.
• Develop high-impact go-to-market strategies that combine innovation, channel best practices, and tailored solutions for each client’s unique needs.
• Provide executive-level guidance and oversight to clients, serving as the senior point of contact for channel performance and strategy discussions.
• Ensure flawless execution of channel strategies, from planning to optimization, ensuring operational rigor and process excellence across the team.
• Define and implement best practices, processes, and tools that drive efficiency, consistency, and innovation in execution.
• Build, lead, and inspire a high-performing team of senior and junior talent across paid search, paid social, and programmatic.
• Provide mentorship, guidance, and career development opportunities, fostering a culture of accountability, collaboration, and continuous learning.
• Identify and address skills gaps, ensuring the team stays ahead of platform changes, emerging trends, and evolving client needs.

Preferred Qualifications

• Experience in agency environments managing multiple clients and verticals.
• Familiarity with performance measurement, attribution modeling, and incrementality testing.
• Experience working with creative, analytics, and other cross-functional teams.