Group Copy Supervisor
| Company | Accenture |
|---|---|
| Location | Boston, MA, USA, Des Moines, IA, USA, Detroit, MI, USA, Cleveland, OH, USA, Livingston, NJ, USA, Philadelphia, PA, USA, Chicago, IL, USA, Charlotte, NC, USA, Pittsburgh, PA, USA, Hartford, CT, USA, Atlanta, GA, USA |
| Salary | $68300 – $182600 |
| Type | Full-Time |
| Degrees | Bachelor’s |
| Experience Level | Senior, Expert or higher |
Requirements
- 6+ years of copywriting experience at a pharma/life sciences advertising agency or related industry (for example, medical/healthcare publishing)
- Proven success in copywriting to drive action among audiences (HCPs, patients, caregivers, etc.)
- Requires familiarity with developing content/copy within regulated industries – ideally pharmaceuticals or MedTech
- Has an understanding or interest in engaging Healthcare Professionals and Patient audiences to motivate and drive action and engagement
- Experience learning about segments of audiences, and tailoring content to each.
- Love for writing and storytelling, demonstrated in both long and short form content (portfolio that includes campaigns/writing samples required)
- Exceptional interpersonal and cross-functional collaboration skills, openness to feedback
- Ability to balance competing priorities with tight deadlines in a fast-paced environment
- Capacity to manage the priorities of multiple stakeholders
Responsibilities
- Leverage your copywriting skills to write engaging content for the pharmaceutical and/or medical technology sectors
- Write long-form and short-form copy for a wide variety of media, including but not limited to, email, digital ads, direct mail, SMS, sales collateral and one-pagers, websites and landing pages
- Understand legal limitations of life sciences-related copy, and how to work around them to create strong experiences
- Write creative and compelling subject lines and strong CTAs that have a measurable impact on marketing performance
- Align on content strategy and copy that drives acquisition, engagement, and retention of our users
- Advance research efforts to glean insights into each of our audiences (and segments of our audiences), and leverage this to build user-centered content
- Monitor online conversation, content channels (provider newsletters, social media communities, etc.) and industry landscape for current trends and opportunities
- Help ensure all copy is consistent with our clients’ style, quality, and tone of voice
- Be a visual thinker who takes the entire end product into consideration
- Collaborate closely with other team members to ensure a consistent, integrated customer experience
Preferred Qualifications
- Bachelor’s degree or equivalent (minimum 12 years) work experience; Bachelor’s degree in advertising, creative writing
- You’re well-versed in Life Sciences creative principles (e.g., MLR review processes and requirements, Fair Balance, branded vs. unbranded restrictions, etc.)
- You have experience in Oncology, Neurology, rare disease, patient services, vaccines or related areas