Group Category Manager – Connected Products

Group Category Manager – Connected Products

Requirements

• 8-10+ years of experience in category management, product management, or product ownership within a consumer electronics, IoT, smart home, or connected products company.
• Bachelor’s Degree in Business, Marketing, a related field, or equivalent experience required.
• MBA preferred.
• Proven ability to drive category growth through data-driven insights and innovative strategies.
• Solid knowledge of industry trends pain points to be able to create a high value product vision and user demands.
• Strong communication skills with ability to communicate complex messages and trade-offs and tell a compelling story at all levels of the organization.
• Entrepreneurial mindset and passion to challenge status quo to find new solutions and drive out of the box ideas – loves and embraces change.
• Able to build a sense of trust and rapport that creates a comfortable & effective workplace.
• Brings a high-energy and passionate outlook to the job and can influence those around them.
• Strong analytical skills, including ability to arrive at insights from analytical data, is essential for market and competitive evaluation, pricing and line management.
• Demonstrated ability to be a team player with skills to lead/participate in cross-functional teams.
• Ability to travel approximately 15%, mainly to trade shows & customer locations.

Responsibilities

• Develop and execute a comprehensive category strategy to drive sales growth, market share and profitability.
• Identify market trends, competitive threats, and consumer needs to inform portfolio roadmap and go-to-market strategies.
• Establish clear KPIs and performance metrics to track category success.
• Partner with Software Product Leadership to drive platform level software prioritization.
• Lead & own the product portfolio strategy and lifecycle for assigned Connected Product portfolio.
• Develop and execute a 3-year portfolio roadmap plan through conducting ongoing competitive, market, and Voice of Customer (VOC) analysis to deliver best in class solutions.
• Partner with cross-functional product development (hardware & software) teams to define new product introductions and provide regular updates to business leadership.
• Lead category management team as they define requirements and features to multiple teams (hardware & software) to deliver on value proposition, unique selling proposition, price, margin and supply for new product development.
• Define market segment priorities and partner with Sales & Channel Marketing to establish go-to-market strategies and plans to achieve business objectives.
• Lead portfolio and pricing strategy for assigned product portfolio driving revenue and margin contribution to achieve business objectives.
• Develop compelling product messaging and promotional strategies that resonate with target consumers.
• Leverage data analytics, market research, and consumer insights to inform category strategy.
• Monitor category performance, pricing trends, and competitive benchmarks to make proactive adjustments.
• Influence senior leadership by providing strategic recommendations based on category insights.
• Build strong relationships with external partners, channel partners, and technology partners.

Preferred Qualifications

No preferred qualifications provided.