Global Marketing Franchise Director

Global Marketing Franchise Director

Requirements

• Bachelor’s degree or equivalent required
• MBA or advanced degree preferred
• 10+ years of progressive B2B marketing experience in the consumer products, life sciences, medical devices, or pharmaceutical industries
• Ability to influence senior-level stakeholders and confidently recommend a point-of-view based on insights and data
• Proven ability to develop and execute complex strategic business plans
• Effective financial and budget management
• Data analysis and financial skills are critical
• Record of successful talent development through direct or indirect reporting relationships
• Ability to motivate, focus, and lead a diverse group of people; demonstrated effectiveness at developing talent throughout organizational levels
• Excellent interpersonal skills to collaborate across multiple functions, outstanding communication, and presentation skills

Responsibilities

• Drive franchise-level decisions that are strategic, tactical, and operational
• Accelerate new and expand on-market adoption of hardware, software, and disposable products
• Demonstrate market knowledge to plan, execute, and achieve business objectives
• Responsible for the franchise and category lifecycle management, from generation of customer and market insights to concept and product/solution development and launch
• Stay ahead of category competition, both direct and indirect, understanding implications and shaping strategic decision-making
• Anticipate new market demands and creation of new markets, providing leadership for product/concept justification during the funding cycle to product development
• Use market research, customer input, internal stakeholder feedback, and other means to ensure profitable and differentiated products are delivered to market. Ensure that appropriate customer requirements and design inputs are crafted to guide the development team
• Provide leadership and direction to R&D and support organizations throughout the development cycle (e.g., trade-off analysis across customer, financial, and timeline impacts)
• Direct go-to-market strategy for new product launches, including definition and segmentation of the market, targeting and positioning, new product reimbursement landscape, and all aspects of the marketing mix (product, price, promotion, and sales enablement)
• Own the product brand strategy and messaging architecture
• Ensure launch and post-launch success by providing support to regional commercial organizations and on-market teams through successful launch
• Participate in strategic planning initiatives such as the portfolio management process and long-range strategic planning to ensure profitable growth opportunities are supported
• Have a track record of success hiring, developing, and coaching a high-performing team

Preferred Qualifications

• MBA or advanced degree preferred