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Global Marketing Director – Cvrm
| Company | AstraZeneca |
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| Location | Boston, MA, USA |
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| Salary | $229303 – $343955 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Expert or higher |
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Requirements
- Bachelor’s degree
- 10+ years pharmaceutical commercial experience
- Expertise in cardiovascular, renal, and / or metabolic disease areas
- Expertise in Development of Patient strategy and implementation
- Broad commercial experience including pre-launch and launch
- Experience with budget/expense management, business case development and management/ communication of brand performance. Evidence of developing compelling business cases
Responsibilities
- Develop and implement comprehensive global marketing strategies tailored to patients with Hard to Control Hypertension, ensuring alignment with corporate objectives.
- Conduct and leverage market research and patient insights to understand patient needs, behaviors, and barriers to treatment adherence.
- Design, launch, and manage patient support programs, including educational materials, digital tools, and community engagement initiatives to improve patient outcomes.
- Collaborate with healthcare professionals, patient advocacy groups, and industry partners to co-create impactful patient programs.
- Partner with internal teams, including Medical Affairs, Sales, Regulatory, and Communications, to ensure cohesive implementation of strategies.
- Drive innovation in patient engagement through digital platforms, mobile applications, and telehealth solutions.
- Establish key performance indicators (KPIs) and metrics to evaluate the effectiveness of patient programs and refine strategies as necessary.
- Ensure all marketing activities are compliant with regulatory standards and ethical guidelines.
- Oversee allocated budgets for patient programs, ensuring cost-effective strategies that deliver maximum impact.
Preferred Qualifications
- An advanced degree (MBA, MSc or PhD) is preferred
