Global Lead of Strategic Marketing Initiatives

10+ years of B2B marketing experience in fast-growing tech/SaaS, with 5+ years directly leading and executing comprehensive ABM programs (1:1, 1:Few, 1:Many) for enterprise clients.
Mastery of leading ABM platforms (e.g., 6Sense, Demandbase, Terminus), marketing automation (e.g., Marketo), and CRM (e.g., Salesforce); proven integration/optimization experience.
Exceptional understanding of complex enterprise B2B buying groups and C-level personas, with proven ability to craft tailored, influential campaigns.
Superior analytical skills to drive, execute, and optimize campaigns, with a clear track record of measuring success by pipeline, revenue, and meetings booked.
Outstanding communication, persuasion, and collaboration skills, acting as a strategic partner to sales and rallying stakeholders for revenue goals.
Extensive experience planning and scaling multi-touch, integrated campaigns (digital and offline) within an ABM framework.
The ability to work out of our New York office 3 days a week.

Champion and operationalize Smartly’s global ABM strategy, partnering with Sales leadership to identify and activate high-value accounts for pipeline and revenue acceleration.
Design and execute end-to-end 1:1, 1:Few, and 1:Many ABM programs, developing integrated, region-specific campaigns for enterprise accounts.
Own and optimize our core ABM tech stack: 6Sense (transitioning to Demandbase), Salesforce, and Marketo, driving adoption and best practices.
Partner deeply with SDRs to translate growth marketing campaigns into actionable account lists and compelling content for outreach.
Innovate with new, impactful approaches to engage and convert target accounts, standing out in the market.
Strategically leverage AI to enhance programs, including content creation and website optimization.
Collaborate with content marketing to shape strategy, messaging, and align demand generation programs.
Oversee the development of all supporting campaign materials: from personalized landing pages to direct mailers and custom gifting.
Deliver world-class, data-driven reporting that clearly shows ABM and strategic initiative impact on pipeline, revenue, and meetings booked, demonstrating clear ROI.
Manage program budgets, identify new tools, and build a best-in-class ABM and strategic marketing practice.

No preferred qualifications provided.