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Global Influencer Lead
| Company | Airbnb |
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| Location | United States |
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| Salary | $160000 – $200000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Expert or higher |
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Requirements
- 10+ years experience in influencer work
- Bachelor’s Degree
- Deep knowledge and expertise in building and executing influencer strategies across Instagram, TikTok and YouTube
- Proven body of work and direct 1:1 experience working with influencers, including passion-based and tech/ product for large-scale and bespoke brand collaborations
- Strong influencer relationships
- Excellent writing and verbal communication skills
- Experience working with and managing multiple stakeholders
- Excellent attention to detail
- A passion for pop culture and trends
- Working knowledge and familiarity with social listening and influencer management tools i.e. Sprinklr, CreatorIQ
Responsibilities
- Lead the development and implementation of a global advanced social influencer strategy, collaborating with cross-functional teams and partners to establish ambitious goals and define influencer roles
- Cultivate and manage relationships with social-first content creators and influencers
- Oversee external agencies to foster an environment that inspires and facilitates authentic storytelling
- Conduct comprehensive research on influencer insights, delving into target audience behaviors and preferences, and staying abreast of emerging trends to inform influencer selection and content strategies
- Play a pivotal role in identifying trends, opportunities, and social conversations, leveraging insights to execute timely strategies
- Implement a sophisticated approach to monitoring, tracking, managing, and analyzing influencer campaigns, utilizing advanced analytics tools such as CreatorIQ and Sprinklr
- Provide expert consultation on global influencer strategies, offering best practices and ensuring alignment with market/regional strategies and campaigns
- Stay ahead of industry advancements and integrate innovative technologies and tools into influencer management processes, enhancing efficiency, effectiveness, and the overall impact of influencer campaigns
- Establish the brand and the influencer management team as thought leaders in the industry
- Foster strategic partnerships and collaborations with key players in the influencer marketing ecosystem that elevate the brand’s influencer program to new heights
Preferred Qualifications
No preferred qualifications provided.
