Global Customer Research Analyst
| Company | General Motors |
|---|---|
| Location | Warren, MI, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | Bachelor’s, MBA |
| Experience Level | Senior |
Requirements
- Bachelor’s degree
- 5+ years of market research or related work experience
- Willingness to ask questions, take initiative and be resourceful.
- Confidence to help guide internal clients through research planning, execution, and insight phases.
- Demonstrated ability to work well in a collaborative team environment.
- Strong critical thinking and analytical skills; ability to work with cross-tabs and raw data sets.
- Excellent interpersonal skills and ability to work well with cross-functional teams (Brand Teams, Global Research Teams, Product Teams, Marketing, Planning, Engineering, Design and suppliers).
- Outstanding organizational/project management skills with attention to details
- Ability to work on multiple projects simultaneously, managing deliverables and deadlines.
- Strong written & oral communication skills; ability to present confidently to senior leadership.
- Proficient in the use of Word, PowerPoint, and Excel.
- Understand the principles of AI and use cases in Market Research.
Responsibilities
- Provide internal teams with consumer and market insights – including Brand Teams, Product Teams, Marketing, Planning, Program Management, Engineering, and Design.
- Develop and deliver effective presentations to inform business decisions and strategic initiatives to multiple GM leadership levels and organizations.
- Assist research manager in framing the specific learning objectives of the internal client for primary research.
- Work alongside the research manager to apply appropriate research methodologies that will best fulfill the research goal.
- Develop quantitative questionnaires and qualitative discussion guides.
- Monitor primary research study execution and respond appropriately throughout; collect, review, and analyze market research results using DIY tools as well as supplier-assisted fieldwork.
- Identify key insights from data analysis.
- Conduct special analyses utilizing current data, secondary data sources or industry trends to further enhance the research findings.
- Build the required purchasing documents and monitor supplier invoices.
- Duties may include management of a large-scale annual tracking study, including identification of study topics, analysis, and reporting, as well as internal client and supplier relationships.
Preferred Qualifications
- MBA or marketing research related certifications
- Experience using M-Tab
- Experience using Qualtrics platform (programming, java script, Stats IQ, XM Directory) as well as other DIY survey/sampling tools
- Familiarity with statistical concepts and applications
- Familiarity with both quantitative and qualitative market research methodologies including Conjoint and Max Diff