Global Campaigns & ABM Manager

Global Campaigns & ABM Manager

Requirements

• 2–4 years of experience in B2B marketing, with a focus on campaign management and ABM
• Demonstrated success managing integrated marketing campaigns that support pipeline and revenue goals
• Ability to analyze campaign performance and optimize based on key metrics
• Proven ability to work across marketing, sales, and operations to align and execute campaigns
• Strong project management skills with the ability to manage timelines, deliverables, and multiple stakeholders
• Hands-on experience with marketing automation platforms (e.g., HubSpot), CRM tools (e.g., Salesforce), ABM platforms (e.g., 6sense) and project management tools (e.g., Asana)
• Clear communicator with the ability to present insights, coordinate stakeholders, and execute with precision

Responsibilities

• Manage the execution of global campaigns by aligning audience segments, messaging, and offers to drive engagement, measurable impact, and qualified pipeline from priority accounts
• Manage the implementation of tailored ABM programs that engage specific target segments and support pipeline creation across new and existing accounts
• Work closely with product marketing, sales, field marketing, and RevOps to ensure campaign components are aligned with organizational priorities and go-to-market strategy
• Manage campaign deployment across digital, social, email, and web channels, ensuring message consistency and channel alignment for target accounts
• Collaborate with Marketing Ops and RevOps to evaluate campaign performance and make data-informed adjustments to improve results
• Deliver campaign performance reports and insights to key stakeholders, translating results into actionable recommendation
• Contribute to testing new channels, tactics, and content formats to improve campaign effectiveness and audience engagement
• Coordinate with regional teams to adapt global campaigns for local needs

Preferred Qualifications

No preferred qualifications provided.