Full Stack Marketer

8+ of marketing experience, ideally across product marketing, growth, and brand.
Strong background in building and marketing technical products (bonus if experience includes AI/ML, developer tools, or design tooling).
Deep understanding of performance marketing and SEO — you can execute, not just outsource to agencies and others.
Proven experience driving self-serve activations.
Data-driven and experimental — you know how to set KPIs, track performance, and pivot quickly based on insights.
Exceptional written communication skills — you can craft messaging that’s crisp, compelling, and clear.
Highly creative and comfortable working across mediums — you can generate novel marketing approaches and engaging content.
You are a builder at heart — comfortable rolling up your sleeves to write a landing page, spin up an email sequence, or set up a growth experiment.

Own the marketing strategy for v0 — from awareness to activation.
Develop core messaging and positioning that resonates with developers and founder, Product Managers and designers, and non-technical audiences.
Plan and launch campaigns across paid, owned, earned, and community channels.
Run growth experiments to drive signups, usage, and retention — continuously testing and iterating.
Collaborate with product, design, and developer relations teams to bring new features and updates to market.
Tell the v0 story through content, demos, case studies, and community activations.
Define and measure success metrics, making data-driven decisions to optimize efforts.
Partner with the broader Vercel GTM org to enable v0’s growth within the Vercel customer base