Franchise Business Consultant

Franchise Business Consultant

Requirements

• Bachelor’s Degree or five (5) years of Marketing, Retail, Sales, or related experience in lieu.
• Two (2) or more years of experience required.

Responsibilities

• Continuously builds respected and trusting business relationships with Franchisees.
• Provides business consulting on convenience retail solutions to the franchisee to maximize growth and profitability.
• Actively participates in sales and marketing initiatives, program execution and promotes new product offerings that create value.
• Understands and coaches Franchisee customer/client on the value and use of performance indicators and financial statements to monitor and improve site performance.
• Analyzes and communicates both fuel and c-store competition to make recommendations on local trade area.
• Reviews and makes recommendations to improve site performance with Dealers by utilizing analytical tools (fuel, c-store, category, operations).
• Assists Franchisees in identifying business gaps.
• Ensures Franchisees develop, plan, and execute action plans to address and improve site performance.
• Understands pricing model, utilizes systems tools, and consistently makes recommendations to Pricing and Dealers.
• Assesses, analyzes, and consults on established ‘Best Practice’ merchandising and operating practices to establish a culture of consistent brand representation through operational excellence.
• Ensures Franchisees understand and deliver against their contractual responsibilities and execute the offer and operating standards as prescribed.
• Provides Dealers with support during rebrands, retrofits, debrands, and new site openings (ampm stores or Gas-only) by liaising with the Commercial Project Coordinator and coordinating vendors and support teams using the site opening checklist.
• Evaluates and consults on Category Management & General Merchandising practices and execution to provide for a consistent and improved customer experience leading to top and bottom-line growth.
• Influences Franchisee to maximize profitability through profit boosters, company promotions, maximizing and optimizing the availability of products and services and marketing concepts.
• Ensures that Franchisees understand, develop and executes a competitive pricing strategy that maximizes their profitability, fuel volumes and ampm sales.
• Ensures that every decision is viewed through the lens of the customer and the Franchise agreement.
• Consistently reviews local trade area for opportunities to grow fuel volume.
• Ensures and facilitates compliance of the franchise agreement, PMPA, applicable Federal and State laws, defaults (warning letters), termination and litigation, enforcing the uniformity of the franchise, promotional programs, operational standards, royalty and advertising fee collection.

Preferred Qualifications

• Accountability
• Action Planning
• Business Acumen
• Client Consultations
• Communication
• Developing Partnerships
• Mentoring People
• Self-Starter