Financial Content Writer – Asset Management Marketing

Financial Content Writer – Asset Management Marketing

Requirements

• Bachelor’s degree, preferably in finance, marketing, journalism or other writing-focused area of study
• 5-7 years of experience in content marketing and investment thought leadership writing for an investment manager
• Strong interpersonal skills and ability to help influence stakeholders in relation to content marketing strategy and best practices. Demonstrated experience collaborating with stakeholders across marketing, investments, sales and product teams.
• A strong understanding of financial markets, investment products and data sets and economic concepts
• Ability to translate concepts into visual infographics stories.
• Deep experience with marketing equity, fixed income and alternative asset classes and across mutual funds, interval funds, ETFs and Custom SMAs
• Ability to create commercially creative and compelling and concise content in various formats (samples will be requested)
• Strong editorial judgment to ensure appropriate content and messaging for external audiences
• Intellectual curiosity and strong commercial mindset with the skill to transform technical concepts into simple, clear, concise content that sells
• Demonstrated ability to multi-task, effectively managing and navigating multiple projects, stakeholders and competing objectives
• Strong problem-solving skills and collaborative work style
• Ability to use data to increase usage/effectiveness of content and suggest strategy shifts
• Understanding of the US and International regulatory requirements/regulations
• Driven, self-motivated, high-performing mindset

Responsibilities

• Craft thought leadership in various long and short forms, including articles, videos, infographics, market insights, insight papers, e-books and research papers
• Partner with the head of content marketing on the development of content needed to drive lead generation and engagement tactics within marketing campaigns built to drive the firm’s strategic goals
• Execute timely, concise and actionable content on deadline and within budget.
• Generate compelling ideas for content that align to marketing and business goals and highlight the value and differentiators of our investment solutions
• Develop partnerships with our investment experts, product managers, sales leaders and compliance team to aid smooth execution
• Ensure all content aligns with our brand voice and messaging guidelines, ensuring provocative, attention-grabbing narratives that cut through and create memorable, lasting awareness.
• Tailor content for our institutional, wealth and intermediary client segments, with a growing understanding of the sophistication level and nuances of each audience
• Manage multiple projects simultaneously for timely, high-quality output
• Communicate content plans and results to stakeholders
• Provide insightful, data-informed recommendations to maximize impact of content across promotional channels
• Keep abreast of developments in financial markets to ensure that content is relevant for our audiences

Preferred Qualifications

No preferred qualifications provided.