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Financial Content Writer – Asset Management Marketing

Financial Content Writer – Asset Management Marketing

CompanyNorthern Trust
LocationNew York, NY, USA
Salary$109940 – $186760
TypeFull-Time
DegreesBachelor’s
Experience LevelSenior

Requirements

  • Bachelor’s degree, preferably in finance, marketing, journalism or other writing-focused area of study
  • 5-7 years of experience in content marketing and investment thought leadership writing for an investment manager
  • Strong interpersonal skills and ability to help influence stakeholders in relation to content marketing strategy and best practices. Demonstrated experience collaborating with stakeholders across marketing, investments, sales and product teams.
  • A strong understanding of financial markets, investment products and data sets and economic concepts
  • Ability to translate concepts into visual infographics stories.
  • Deep experience with marketing equity, fixed income and alternative asset classes and across mutual funds, interval funds, ETFs and Custom SMAs
  • Ability to create commercially creative and compelling and concise content in various formats (samples will be requested)
  • Strong editorial judgment to ensure appropriate content and messaging for external audiences
  • Intellectual curiosity and strong commercial mindset with the skill to transform technical concepts into simple, clear, concise content that sells
  • Demonstrated ability to multi-task, effectively managing and navigating multiple projects, stakeholders and competing objectives
  • Strong problem-solving skills and collaborative work style
  • Ability to use data to increase usage/effectiveness of content and suggest strategy shifts
  • Understanding of the US and International regulatory requirements/regulations
  • Driven, self-motivated, high-performing mindset

Responsibilities

  • Craft thought leadership in various long and short forms, including articles, videos, infographics, market insights, insight papers, e-books and research papers
  • Partner with the head of content marketing on the development of content needed to drive lead generation and engagement tactics within marketing campaigns built to drive the firm’s strategic goals
  • Execute timely, concise and actionable content on deadline and within budget.
  • Generate compelling ideas for content that align to marketing and business goals and highlight the value and differentiators of our investment solutions
  • Develop partnerships with our investment experts, product managers, sales leaders and compliance team to aid smooth execution
  • Ensure all content aligns with our brand voice and messaging guidelines, ensuring provocative, attention-grabbing narratives that cut through and create memorable, lasting awareness.
  • Tailor content for our institutional, wealth and intermediary client segments, with a growing understanding of the sophistication level and nuances of each audience
  • Manage multiple projects simultaneously for timely, high-quality output
  • Communicate content plans and results to stakeholders
  • Provide insightful, data-informed recommendations to maximize impact of content across promotional channels
  • Keep abreast of developments in financial markets to ensure that content is relevant for our audiences

Preferred Qualifications

    No preferred qualifications provided.