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Financial Content Writer – Asset Management Marketing
Company | Northern Trust |
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Location | New York, NY, USA |
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Salary | $109940 – $186760 |
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Type | Full-Time |
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Degrees | Bachelor’s |
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Experience Level | Senior |
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Requirements
- Bachelor’s degree, preferably in finance, marketing, journalism or other writing-focused area of study
- 5-7 years of experience in content marketing and investment thought leadership writing for an investment manager
- Strong interpersonal skills and ability to help influence stakeholders in relation to content marketing strategy and best practices. Demonstrated experience collaborating with stakeholders across marketing, investments, sales and product teams.
- A strong understanding of financial markets, investment products and data sets and economic concepts
- Ability to translate concepts into visual infographics stories.
- Deep experience with marketing equity, fixed income and alternative asset classes and across mutual funds, interval funds, ETFs and Custom SMAs
- Ability to create commercially creative and compelling and concise content in various formats (samples will be requested)
- Strong editorial judgment to ensure appropriate content and messaging for external audiences
- Intellectual curiosity and strong commercial mindset with the skill to transform technical concepts into simple, clear, concise content that sells
- Demonstrated ability to multi-task, effectively managing and navigating multiple projects, stakeholders and competing objectives
- Strong problem-solving skills and collaborative work style
- Ability to use data to increase usage/effectiveness of content and suggest strategy shifts
- Understanding of the US and International regulatory requirements/regulations
- Driven, self-motivated, high-performing mindset
Responsibilities
- Craft thought leadership in various long and short forms, including articles, videos, infographics, market insights, insight papers, e-books and research papers
- Partner with the head of content marketing on the development of content needed to drive lead generation and engagement tactics within marketing campaigns built to drive the firm’s strategic goals
- Execute timely, concise and actionable content on deadline and within budget.
- Generate compelling ideas for content that align to marketing and business goals and highlight the value and differentiators of our investment solutions
- Develop partnerships with our investment experts, product managers, sales leaders and compliance team to aid smooth execution
- Ensure all content aligns with our brand voice and messaging guidelines, ensuring provocative, attention-grabbing narratives that cut through and create memorable, lasting awareness.
- Tailor content for our institutional, wealth and intermediary client segments, with a growing understanding of the sophistication level and nuances of each audience
- Manage multiple projects simultaneously for timely, high-quality output
- Communicate content plans and results to stakeholders
- Provide insightful, data-informed recommendations to maximize impact of content across promotional channels
- Keep abreast of developments in financial markets to ensure that content is relevant for our audiences
Preferred Qualifications
No preferred qualifications provided.