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Field Marketing Specialist
| Company | Kodiak Cakes |
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| Location | Park City, UT, USA |
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| Salary | $50000 – $60000 |
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| Type | Full-Time |
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| Degrees | Bachelor’s |
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| Experience Level | Junior, Mid Level |
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Requirements
- Operates with a high level of autonomy, making key decisions related to field marketing investments, resource allocation, and execution without requiring close oversight.
- Demonstrates strategic leadership by taking ownership of projects from ideation through execution—setting direction, solving problems independently, and delivering outcomes that support business goals.
- Brings a sharp eye for detail and strong organizational instincts, effectively managing complex timelines and priorities across multiple activations.
- Thrives in high-pressure situations, remaining calm, decisive, and solution-oriented when managing competing demands or real-time event challenges.
- Holds exceptionally high standards for quality and professionalism, ensuring every event experience reflects Kodiak’s brand values and consumer expectations.
- Communicates with clarity and confidence across internal teams and external partners, driving alignment and trust through consistent follow-up and proactive updates.
- Possesses strong leadership and collaboration skills, capable of guiding peers, influencing cross-functional teams, and advocating for the field marketing function.
Responsibilities
- Lead the development and execution of local field marketing strategy, identifying priority event opportunities and shaping how Kodiak shows up in communities to drive brand engagement and business growth.
- Research, evaluate, and select field marketing events with minimal oversight that align with business objectives, ensuring events are strategically selected based on performance potential and market fit.
- Drive national brand activations, ensuring all touchpoints reflect Kodiak’s positioning and deliver meaningful consumer impact.
- Own performance tracking, setting KPIs, analyzing results, and making data-driven recommendations to improve ROI and implement changes based on data to optimize the Field Marketing program.
- Direct staffing strategy for field events, determining appropriate coverage, aligning team assignments with event goals, and ensuring all brand representatives are prepared to deliver exceptional experiences.
- Act as a strategic leader across departments, proactively aligning field initiatives with Marketing, Sales, and Operations to ensure events support key product launches and market expansion.
- Forecast and manage event product needs, setting inventory requirements and driving communication with Operations to ensure the right product is in the right place at the right time.
- Oversee logistics, setting expectations with partners, ensuring timely delivery of materials, and resolving escalations or issues as they arise.
- Optimize inventory systems and usage, developing processes that ensure brand consistency, reduce waste, and improve readiness for future activations.
- Leverage event data and market insights to inform strategy, compiling regular recaps and performance reports that shape future planning and shape broader field marketing strategy.
Preferred Qualifications
- A degree in Marketing, Communications, Business, or a related field is preferred, though relevant experience will also be considered.
- Prior experience in field marketing, brand promotions, customer service, or event planning provides the foundation needed to hit the ground running.
