Field Marketing Senior Analyst – AMER Nonprofit
| Company | Salesforce |
|---|---|
| Location | San Francisco, CA, USA, McLean, VA, USA, Chicago, IL, USA, New York, NY, USA, Bellevue, WA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior |
Requirements
- 5 years of marketing experience in B2B or mission-driven organizations, preferably with exposure to the nonprofit sector.
- Understanding of nonprofit industry dynamics, language, and values.
- Strong organizational and analytical skills with a track record of using data to inform strategy.
- Demonstrated experience with integrated campaigns, email marketing, and lead nurturing.
- Excellent communication and storytelling skills, including the ability to present insights clearly to stakeholders.
Responsibilities
- Develop and execute strategic field marketing plans that align with business goals and drive pipeline for the AMER Nonprofit team.
- Align closely with sales to create marketing campaigns that address customer pain points, drive pipeline and accelerate deal cycles.
- Plan and deliver high-impact events, webinars, and digital campaigns to increase brand awareness, generate leads, and support pipeline progression.
- Analyze marketing performance and use insights to optimize campaign effectiveness, ROI, and conversion rates.
- Align with Sales and Marketing leadership on campaign priorities, program feedback, and sales enablement opportunities.
- Partner with marketing channel owners, including email, paid media, etc, to align on a cohesive nonprofit marketing strategy.
- Stay up to date on nonprofit sector trends to inform marketing messaging and strategy.
- Lead integrated marketing campaigns across channels (email, digital, events, paid media, etc.) that drive new business and advance existing opportunities.
- Collaborate with Product Marketing, Industry Experts, and Program Managers to build and execute scalable, resonant campaigns.
- Manage agency and vendor relationships to amplify impact across live and digital experiences.
- Continuously evaluate and optimize campaign performance using data dashboards and reporting tools.
- Support thought leadership and content marketing aligned to sector trends and customer needs.
Preferred Qualifications
- Experience with Salesforce CRM, Business Intelligence tools (e.g., Tableau, Einstein Analytics), and marketing automation platforms is a plus.