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Field Marketing – Manager / Senior Manager
| Company | Veeva Systems |
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| Location | Boston, MA, USA |
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| Salary | $75000 – $175000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Mid Level, Senior |
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Requirements
- Minimum of 4 years of B2B enterprise software or high-growth SaaS startup marketing experience, with increasing responsibility and direct experience owning a wide variety of programs, tactics, and channels
- Excellent communication skills, with experience writing engaging, value-driven, and customer-first campaign copy
- Ability to work and communicate with all levels in the organization
- Well-organized with very high attention to detail and strong project management skills
- Self-directed and able to manage multiple projects under aggressive timelines and expectations
- Working, hands-on experience with marketing automation platforms (Marketo, HubSpot or equivalent) and CRM systems
- Growth-minded and a team player with a positive attitude
Responsibilities
- Develop and execute the strategic, integrated marketing plan for one or more Veeva Commercial Cloud products.
- Lead and support a broad mix of marketing programs across channels – including digital marketing, Veeva and industry events, webinars, paid and organic social, advertising and syndication – for your assigned product(s).
- Own programs (webinars, customer meetings, events) end to end, including ideation, execution, and measurement.
- Help organize and coordinate Veeva and industry events, including logistics, contract negotiations, internal and external communications, speaker management, event app management, and reporting.
- Write compelling copy that converts for landing pages, email, and social media.
- Build and maintain a complete, accurate contact database for marketing and sales in partnership with marketing operations; coordinate outbound communications with other field marketers to drive engagement through nurture programs.
- Coordinate with internal teams, such as product marketing, creative services, sales, strategy, marketing operations, content, product, customer success, public relations, and digital, to execute programs successfully.
- Own program reporting and metrics.
- Own annual planning and budget management for your product(s).
Preferred Qualifications
- Experience developing and executing account-based marketing programs
- Experience with customer retention, cross-sell, and upsell campaigns
- Experience with vertical marketing, especially the life sciences industry, is a plus but not required
