Field Marketing Manager – Crop Protection

Field Marketing Manager – Crop Protection

Requirements

• BS/BA in business or agricultural field.
• 10+ years of sales and/or marketing experience
• Experience with CPP business, ideally within the assigned BU (products, programs, customers, agronomic practices, etc.)
• Strong written and oral communication skills
• Ability to champion critical business needs and experience in change management to inspire and lead change initiatives
• Ability to drive organizational priorities
• Experience participating in and leading cross-functional teams
• Proven ability to influence and collaborate with stakeholders
• Ability to provide clear vision, direction and feedback
• Ability to make timely decisions and communicate appropriately
• Ability to multi-task
• Project management skills
• Experience in increasing productivity and efficiency
• Works well in group problem solving situations and has ability to develop alternative solutions
• Maintains composure under pressure and keeps emotions under control and treats others with respect, courtesy and consideration
• Ability to travel up to 30%

Responsibilities

• Leads regional pricing strategy & execution to include: Scrimmage Leadership – Igniting Growth initiatives, Market correction sales support (PROS), Strategic thought leadership for decoupling price on CPP products and services, New SA & LCC migration and management, Current JV pricing and cost management, Dividend positioning within WFU’s total offer, Strategic thought leadership for future bundle pricing, Work with P&L marketing teams and Procurement on national pricing decisions, Assess portfolio value to market and gain insight into value and competitive positions on a regular basis, Works with BU sales leads and Account Managers in identifying margin opportunities through key product focus and profitability analysis with key customers
• Leads regional execution strategy and key account connection to include: Lead business planning (BU CPP plan and Account CPP plan support), Key Owner Engagement (direct support and relationships), Supplier Partner collaboration (eg. Regional level, annual programs), Strategic thought leadership for Advanced Acre positioning at key accounts, Assess portfolio value to market and gain insight into value and competitive positions on a regular basis, Works with BU sales leads and Account Managers in identifying opportunities through key product focus and profitability analysis with key customers
• Leads BU Level Market Intelligence & Communication: Market Intelligence (utilize analytics to drive regional insights, competitive intelligence, local BU-level micro market insights), Lead weekly calls to coordinate activities with sales business units, Seed, Services and CPP (e.g., BU Level CPP communication Calls), Feedback loop to Strategic Marketing, 2-way Market Intelligence for the BU & WFU
• Coaching & Development: Support coaching and development of BU Sales teams and other Marketing teams (e.g., Pricing & Data)

Preferred Qualifications

No preferred qualifications provided.