Field Marketing Manager
| Company | Cyberhaven |
|---|---|
| Location | Austin, TX, USA, Chicago, IL, USA |
| Salary | $148000 – $148000 |
| Type | Full-Time |
| Degrees | |
| Experience Level | Mid Level, Senior |
Requirements
- 3+ years of experience in field marketing role
- Experience with field marketing mandatory; channel marketing strongly preferred
- Experience managing events in Central Region
- Solid understanding of security buyers with a proven track record of executing successful marketing programs within this segment
- Strong analytical skills with experience measuring and reporting on event performance
- Excellent verbal and written communication skills, with the ability to engage and influence stakeholders at all levels
- Creative thinker with the ability to ideate and execute innovative marketing tactics that stand out and capture the attention of our target audience
- An obsession for the details and high standards (good isn’t good enough)
- Track record of being a top performer among peers
- Clear evidence of natural curiosity and creativity
- Ability to own programs or events end to end set up, execution and follow-up
- Experience with field marketing operations including campaign setup, list uploads, lead routing, and ensuring timely follow-up with sales
Responsibilities
- Create and implement a comprehensive field marketing strategy to meet our goals, focusing on events, partnerships, and customer engagement.
- Work in lockstep with the sales team to ensure field marketing efforts are tightly aligned with sales objectives, driving pipeline, and accelerating the sales cycle.
- Organize, manage, and execute a diverse array of events, from intimate meetups to tradeshows, large-scale conferences, ensuring each event is a resounding success.
- Identify and nurture strategic partnerships with industry influencers, communities, and organizations to extend our reach and impact.
- Leverage data to track the effectiveness of field marketing activities, making data-driven decisions to optimize future strategies and demonstrate ROI.
- Closely align with channel partners to understand their top performing territories and invest in areas where we can find joint success.
- Keep a pulse on industry trends, competitor activities, and market needs and use this insight to inform marketing strategies.
- Design and implement programs aimed at increasing customer engagement, retention, and satisfaction including advisory boards and referrals.
Preferred Qualifications
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No preferred qualifications provided.