Field Marketing Manager

Field Marketing Manager

Requirements

• Bachelor’s degree in marketing or a related discipline; 5+ years of relevant marketing experience.
• Direct experience with channel marketing preferred; experience working with global alliances, corporate resellers, or partners knowledgeable of Veeam is a plus.
• Proven field marketing experience with successful integrated campaign planning and execution, ideally within volume or high-transaction segments.
• Innovative & Creative: Ability to develop creative strategies that capture market attention.
• Proactive Attitude: Demonstrates initiative and a roll-up-your-sleeves mentality.
• Self-starter: Exceptional project management skills, including ability to set project timelines, manage dependencies, and assess risk.
• Clear Communicator: Outstanding communication and interpersonal skills, with an ability to build strong relationships across teams.
• Adaptability: Comfortable working in a dynamic, fast-paced environment.
• Analytical Mindset: Strong problem-solving skills with the ability to interpret data and make informed decisions.
• Results-Oriented: Focus on goal achievement and outcome measurement.
• Passionate: Enthusiastic about continuous learning and growth.
• This position is remote but must reside within the Central Time Zone or Eastern Time Zone.
• Willingness to travel up to 30%.

Responsibilities

• Develop and implement volume-focused marketing strategies to increase sales and market share; support onsite execution for national programs and volume engagements.
• Build and execute annual field marketing campaigns targeting volume segments, with emphasis on communication, demand generation, deal acceleration, and high-frequency volume promotions.
• Execute multi-channel marketing tactics—including digital campaigns, events, and promotions—designed specifically for the needs of the volume segment.
• Create and manage programs to attract, engage, and retain volume customers, fostering loyalty and driving repeat business.
• Meet regularly with Sales and SDR teams to build quarterly plans, review progress, identify opportunities, and ensure robust lead follow-up and pipeline management.
• Develop compelling marketing materials and organize promotional events to boost brand awareness and drive engagement within the volume segment.
• Secure buy-in and alignment from regional sales, channel, corporate, and marketing teams, ensuring collaboration and communication on marketing plans and execution.
• Track and analyze campaign effectiveness, optimize ROI, and allocate marketing resources efficiently to maximize business impact.
• Frequently analyze sales and marketing data to uncover trends and insights that inform business decisions and campaign optimization.
• Report on campaign ROI, success metrics, and overall business contribution.
• Stay current on industry trends and competitor activity to continuously enhance marketing strategies and execution.

Preferred Qualifications

• Direct experience with channel marketing preferred; experience working with global alliances, corporate resellers, or partners knowledgeable of Veeam is a plus.