Field Marketing Manager
| Company | Elsevier |
|---|---|
| Location | Washington, DC, USA, Raleigh, NC, USA, Philadelphia, PA, USA, Tallahassee, FL, USA, Columbus, OH, USA, Phoenix, AZ, USA, Atlanta, GA, USA |
| Salary | $Not Provided – $Not Provided |
| Type | Full-Time |
| Degrees | |
| Experience Level | Senior, Expert or higher |
Requirements
- Proven experience in field marketing, with a strong track record of planning and executing region-specific programs that drive engagement and commercial results.
- Demonstrated expertise in demand generation and lead nurturing, with the ability to build and optimize campaigns that support pipeline development.
- Solid experience in event marketing and management, including the planning, promotion, and execution of in-person events such as conferences, trade shows, and customer engagements.
- Strong analytical skills, with the ability to interpret data, generate insights, and apply data-driven thinking to continuously improve marketing performance.
- Creative mindset with experience in identifying and understanding target audiences, and developing digital and content-driven campaigns that resonate and convert.
- Ability to take full ownership of projects while also excelling in cross-functional collaboration to achieve shared goals and deliver impact.
Responsibilities
- Designing and delivering integrated field marketing campaigns tailored to regional business objectives.
- Executing demand generation activities such as webinars, digital campaigns, and in-person or virtual events.
- Collaborating with sales leadership to align marketing efforts with pipeline needs and account strategies.
- Managing event logistics and ensuring post-event lead capture and follow-up processes are in place.
- Supporting the creation and localization of content to ensure messaging resonates with North American audiences.
- Tracking and reporting on program performance, including lead volume, MQL conversion, and contribution to pipeline.
- Coordinating with global and regional stakeholders to ensure seamless execution and alignment of campaigns.
Preferred Qualifications
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No preferred qualifications provided.