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Field Marketing Manager
| Company | Amplitude |
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| Location | Washington, DC, USA |
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| Salary | $116000 – $174000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Senior |
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Requirements
- 5+ years of field marketing experience managing and executing a regional marketing strategy including in-person and online events.
- Deep understanding of demand generation and ABM strategies and how events contribute to broader marketing and sales goals.
- Proven track record of having worked in a high-growth B2B SaaS environment with a “builder” mindset.
- A passion for metrics and data with a strong ability to provide insights, and analyze programs and campaign performance to influence decisions.
- Self-starter with a desire to thrive in a fast-paced growth environment.
- Exceptional project management skills, with a track record of meeting deadlines and managing multiple projects simultaneously.
- Experience working with global teams and external partners, with a proven ability to build collaborative relationships both internally and externally.
- Strong communication and interpersonal skills, with the ability to work effectively across multiple stakeholders.
Responsibilities
- Own the creation and execution of a comprehensive regional Marketing strategy for the East Region in NAMER.
- Partner with Account-Based Marketing (ABM) to align strategies and ensure the success of account-specific initiatives.
- Organize third-party, and first-party events, including online events and in-person events that drive MQLs and sales pipeline, as well as bespoke events for high-priority accounts.
- Build engaging onsite activation, automated email campaigns, and landing pages to achieve registration and attendance goals.
- Leverage data and insights to understand regional nuances, identify gaps/opportunities, define target audiences, explore new markets, and report on impact.
- Build strategic relationships with Sales Teams. Working closely with sales leaders to identify gaps and opportunities, define target audiences, develop content ideas, explore new markets, and create cohesive plans that align with regional goals.
- Collaborate tightly cross-functionally with teams like; SDRs, Partner Sales Managers, Campaigns, Partner Marketing, Comms/PRs, and others to establish Amplitude as the leading #1 Digital Analytics Platform across the East Region in NAMER.
- Share best practices and insights from the region with other markets across the US, Canada & LATAM.
Preferred Qualifications
- Experience working with Marketo and Salesforce preferred.
