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Field & Channel Marketing Specialist
| Company | Abnormal Security |
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| Location | Missouri, USA |
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| Salary | $93000 – $126000 |
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| Type | Full-Time |
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| Degrees | |
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| Experience Level | Junior, Mid Level |
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Requirements
- 2–4 years of relevant B2B marketing experience in field, channel, or demand generation roles
- Foundational knowledge of the cybersecurity industry and field/channel marketing functions
- Experience organizing local, regional, and virtual events with the ability and willingness to roll up your sleeves and execute to get the job done
- Metrics-driven marketer with analytics experience and a passion for proving results across the marketing and sales funnel
Responsibilities
- Plan, develop, and execute integrated regional and channel marketing programs—including webinars, executive events, trade shows, and third-party sponsorships—that drive demand and support sales goals, with a focus on the Missouri Valley Region/POD.
- Collaborate with sales, channel, and alliance partners to develop and execute a pipeline generation plan, implement joint initiatives, align on key priorities, and support pipeline growth through account-based marketing (ABM) strategies.
- Localize and adapt corporate campaigns to ensure relevance for the Missouri Valley market and alignment with business objectives.
- Manage program budgets, calendars, and execution timelines to ensure campaigns are delivered on time, within budget, and with measurable impact.
- Track and report campaign and partner performance metrics using marketing automation and CRM tools (e.g., Marketo, Salesforce, Sigma dashboards) to measure ROI and optimize results.
- Support sales enablement by creating marketing materials, aligning with AEs and sales leadership, and ensuring coordination between Marketing and Missouri Valley POD to meet bookings and revenue targets.
Preferred Qualifications
- Understanding of core business processes, including procurement cycles and partner ecosystems (channel partners, distributors, system integrators)
- Ability to tailor messaging for different personas and audiences
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- Proficiency with marketing tools and platforms such as Salesforce, Marketo, and business intelligence tools
- Experience marketing cybersecurity products or solutions
