Fiber Commercial Marketing Manager

Fiber Commercial Marketing Manager

Requirements

• Bachelors degree in Marketing, Communications, Business, or related field. Advanced degree preferred.
• 4 years of progressive experience in commercial sales, business development, or community engagement, with at least 2 years telecommunications, MDU, or fiber sales.
• Strong leadership and ability to influence cross-functional teams.
• Proven success in local market development in Broadband industry to drive market success.
• Expertise in overseeing market intelligence, playbook development, and go-to-market strategies for accelerated penetration.
• Ability to collaborate with sales and field marketing leaders to develop sales enablement tools that drive market share, revenue growth, and profitability across private properties and multiple product categories.
• Strong analytical skills with experience in data-driven decision-making to drive business performance.
• Financial acumen with knowledge of ROI drivers, forecasting, and budgeting to manage financial objectives.
• Excellent interpersonal, written, and verbal communication skills, with experience presenting to Director Level.
• At least 18 years of age
• Legally authorized to work in the United States

Responsibilities

• Coordinate and execute Market-specific sales strategies, programs, market engagement, community partnerships, local events and marketing initiatives to increase market share, revenue, and profitability.
• Oversee and execute the GTM Playbook, ensuring strategic alignment with market-specific demands and data-driven penetration strategies.
• Monitor and analyze local market industry trends, competitor activity, and market conditions to inform business strategies based on real time performance.
• Oversee, coordinate, and execute agreements with Multi-Dwelling Units, homeowner’s associations, and small business deals with corporate strategy and installation teams.
• Implement comprehensive training and engagement programs to enhance sales teams’ product knowledge, sales techniques, and customer engagement strategies.
• Drive channel performance and execution, ensuring sales velocity and conversion are maximized.
• Partner with sales leadership to refine sales enablement programs that align with market demands and sustains frontline engagement on Fiber product line.
• Performance manage against key performance indicators (KPIs) to measure marketing effectiveness, local NPS, channel conversion, sales performance, and subscriber growth and take action to ensure market stays within penetration goals.
• Provide regular insights, data analytics, and performance reviews to leadership with actionable recommendations.
• Utilize data to refine GTM strategies, optimize execution, and sustain long-term success.
• Partner with operations team to ensure local installation groups are delivering on product promises to customers.
• Work closely with Regional Marketing teams, along with PR, Integrated Marketing (positioning, merchandising, media, advertising, Web, CRM, etc.), Operations, and Sales, to ensure seamless execution of localized demand generation initiatives and overall brand, product, and strategy adherence.
• Align market strategies and tactical plans across paid, owned, earned media, promotional offers, and channel execution with the Quarterly Growth Plan (QGP) and broader business goals.
• Collaborate with Acquisition and Pricing Teams to develop competitive pricing models and promotional offers tailored to local market conditions.
• Monitor offer effectiveness and market competitiveness, making real-time strategic recommendations in collaboration with the pricing command center to maximize subscriber growth and profitability.
• Build and maintain long-term partnerships with local authorities, permitting offices, and community leaders to ensure GTM readiness, remove potential build obstacles.
• Serve as the local escalation point for critical market and stakeholder issues, ensuring alignment with business objectives.
• Ensure MDU’s and HOA’s within fiber footprint are contracted, enabled, and supported to offer fiber services to their communities in partnership with MDU focused Commercial Marketing manager assigned to region.

Preferred Qualifications

• Experience in the Residential Broadband Category (Fiber, MSO, ILEC, etc.) preferred