Executive Marketing Director – Regenerative

Executive Marketing Director – Regenerative

Requirements

• Bachelor’s degree in Marketing, Business Administration, Life Sciences, or related field required; MBA or relevant graduate degree strongly preferred.
• 7–10 years of progressive experience in marketing within aesthetics, medical device, or beauty sectors.
• Minimum 3 years leading and mentoring high-performing marketing teams, with a demonstrated ability to foster talent development and team cohesion.
• Understanding of the aesthetics landscape, and the regulatory and clinical environment impacting the industry.
• Experience working with FDA-regulated products and familiarity with promotional review processes (e.g., MLR committees).
• Strong business analysis skills, including KPI development, and campaign ROI analysis.

Responsibilities

• Develop and oversee the comprehensive marketing roadmap for the regenerative portfolio.
• Manage multiple products within the regenerative category, ensuring strategic alignment across brand positioning, messaging, and commercial goals.
• Recruit, lead, and inspire a team of marketing professionals. Promote continuous development through coaching, performance feedback, and growth opportunities.
• Support launch planning for new regenerative products including clinical marketing, HCP and consumer segmentation, channel strategy, and commercialization readiness.
• Design and implement promotional campaigns to drive physician engagement and clinical adoption across key specialties (e.g., dermatology, plastic surgery).
• Create targeted consumer-facing campaigns that communicate the value of regenerative aesthetics, leveraging digital platforms, and influencers.
• Champion omnichannel marketing strategies and digital-first approaches to optimize reach and personalization across physician and consumer audiences.
• Partner with top-tier KOLs to build clinical advocacy and scientific credibility for the Regenerative portfolio.
• Lead qualitative and quantitative research initiatives to gather customer insights, inform brand decisions, and track marketing KPIs.
• Manage budgets, forecasts, and resource allocations with a focus on ROI and brand profitability. Align spend with strategic priorities.
• Collaborate closely with Sales, Operations, Medical Affairs, Regulatory, Legal, and Training to ensure aligned brand execution and compliance.

Preferred Qualifications

• Experience with both professional (HCP) and direct-to-consumer (DTC) marketing channels.
• Track record of influencing senior stakeholders and driving strategic alignment across cross-functional teams.
• Exceptional written and verbal communication skills.
• Ability to manage ambiguity and make data-informed decisions.