Executive Director – Global Commercial Strategy – Cardiovascular
Company | Bristol Myers Squibb |
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Location | Princeton, NJ, USA |
Salary | $Not Provided – $Not Provided |
Type | Full-Time |
Degrees | Bachelor’s |
Experience Level | Expert or higher |
Requirements
- Minimum 10 years pharmaceutical brand marketing or relevant biopharmaceutical experience required
- Minimum 3 years of experience managing and developing direct reports and leading high performing teams
- BA/BS required with MBA or advanced degree preferred
- Extensive experience in global commercial strategy and brand management within the pharmaceutical industry
- Depth and breadth of marketing experience in global other markets with a track record of performance
- Prior Health Care Practitioner marketing experience with demonstrated expertise in customer focus, insight mining, message development and marketing analytics
- Proven track record of successful brand strategy development and execution
- Strong leadership skills with the ability to influence and drive cross-functional teams
- Ability to manage complex projects and budgets effectively
- Ability to rapidly adapt and execute plans in fast paced environment
- Strong leadership skills to lead/contribute to the overall strategic planning and execution of key deliverables
- Proven track record of effectively and efficiently driving performance within a matrix organization with strong organizational, interpersonal, communication skills and executive collaboration required
- Demonstrate the capacity to grow, develop and learn from experiences
Responsibilities
- Lead Global strategic & long-term commercialization plan for milvexian for ACS, AF and SSP indications – ensuring strategic choices aligned to Marketing and Launch Excellence frameworks, and close partnership with matrix partners, markets and J&J Alliance partners
- Support global labeling strategy to ensure indication level inputs are closely aligned at the pan-indication level
- Lead commercial opportunity & Launch Strategy in collaboration with local China team to support business care for country working group initiation/timing (APAC overall will be led by Director level position)
- Responsible for driving and managing global to local plan and execution, inclusive of BMS internal governance CSRE
- Partner with HEOR, Medical Affairs and Market Access to align on the evidence generation plan to enhance value differentiation for key stakeholder across all indications
- Lead the AOR relationship, including vendor assessment, ensuring the marketing team is closely managing the budget, through coaching, reconciliation and quarterly AOR/Brand Planning Meetings
- Collaborate with Brand Working Group to ensure recommendations and goals are delivered timely to Joint WW Brand Team
- Lead the global marketing choices and brand positioning, brand hallmarks and brand campaign concept ensuring close alignment with core markets and in conjunction with MLR advisor
- Foster strong collaborative working relationships with J&J alliance partners, cross-functionally
- Partner with Clinical, Statisticians, Medical Affairs, Regulatory, Market Access and HEOR to ensure TPP is represented and meaningfully incorporated into label, SAP and core market education tactics
- Manage the global budget for milvexian, supporting the 10-Year Long-Term Financial Plan (LTFP) and Long-Term Volume Forecast (LTVF) for all indications in conjunction with the Business Insights & Analytics team
- Lead and mentor milvexian matrix team to communicate performance and strategy presentations to Leadership Teams
Preferred Qualifications
- Launch experience and CV experience preferred but not required