Events Specialist - Digital

Events Specialist – Digital

Minimum of 3+ years of experience in end-to-end event production from strategy to execution for digital events (strong preference for B2B experience)
Familiarity with Zoom, Swoogo, Salesforce a plus
Strong project management and organizational skills; able to manage multiple timelines and stakeholders.
Exceptional writing and organizational skills
Clear communicator with a collaborative mindset and a passion for delivering exceptional audience experiences.
Comfort with data, performance metrics, and reporting in a fast-paced environment.
Enthusiasm for learning, experimenting, and building scalable systems to support a growing events program.

Own the end-to-end logistics of virtual events (webinars, panels, AMA sessions, digital workshops and communities), including platform setup, registration, speaker coordination, rehearsals, and live day support.
Manage and optimize registration workflows, calendar invites, reminders, and attendee follow-ups to ensure a frictionless experience.
Collaborate with internal stakeholders (Sales, Product Marketing, Partnerships) on content alignment and speaker readiness.
Partner with Audience Marketing and Demand Generation to activate campaigns for registration growth (email, social, paid, lifecycle).
Build, QA, and manage virtual event registration pages and confirmation workflows using tools like Swoogo, Zoom, and Salesforce.
Ensure brand consistency across all digital touchpoints and event communications.
Collaborate with Marketing Ops to track attendance, engagement metrics, and lead performance from virtual events.
Support post-event lead handoff, recording distribution, and reporting cadences to stakeholders.
Identify opportunities to improve and scale our virtual events playbook—including automation, templates, and repeatable processes.
Serve as a trusted partner to the broader marketing team to integrate virtual events into always-on campaigns, customer journeys, and field strategies.
Support hybrid event formats as needed, including digital extensions of in-person activations.